---
title: "Wickey: search popularity and Share of Search worldwide"
description: "Wickey is play equipment maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wickey"
publisher: "Brandwave"
---

# Wickey: search popularity and Share of Search worldwide

Wickey is play equipment maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wickey
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among climbing frames**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Climbing frames | 6 | <0.01% | 10 |

- [Climbing frames](/demand/global-en/categories/climbing-frames)

## How has branded search demand for Wickey changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wickey worldwide held steady at 10.
- Across the 11 months ending August 2026, Wickey’s estimated Share of Search among climbing frames worldwide held steady at <0.01%.

## How did search popularity change for climbing frames worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.
- In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.
- In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.
- In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.
- In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Climbing frames | 10 | <0.01% | 6 |
| Nov 2025 | Climbing frames | 20 | <0.01% | 6 |
| Dec 2025 | Climbing frames | 10 | <0.01% | 6 |
| Jan 2026 | Climbing frames | 10 | <0.01% | 6 |
| Feb 2026 | Climbing frames | 10 | <0.01% | 6 |
| Mar 2026 | Climbing frames | 30 | 0.01% | 6 |
| Apr 2026 | Climbing frames | 40 | 0.02% | 6 |
| May 2026 | Climbing frames | 20 | <0.01% | 6 |
| Jun 2026 | Climbing frames | 10 | <0.01% | 6 |
| Jul 2026 | Climbing frames | 10 | <0.01% | 6 |
| Aug 2026 | Climbing frames | 10 | <0.01% | 6 |
| Sep 2026 | Climbing frames | — | — | — |

## How is Wickey measured?

Brandwave collects information about searches that people make online using Wickey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wickey play”

## Which climbing frames compete with Wickey?

- [Little Tikes](/demand/global-en/brands/little-tikes): Head-to-head: /demand/global-en/compare/little-tikes-vs-wickey
- [Backyard Discovery](/demand/global-en/brands/backyard-discovery): Head-to-head: /demand/global-en/compare/backyard-discovery-vs-wickey
- [Fatmoose](/demand/global-en/brands/fatmoose): Head-to-head: /demand/global-en/compare/fatmoose-vs-wickey
- [TP Toys](/demand/global-en/brands/tp-toys): Head-to-head: /demand/global-en/compare/tp-toys-vs-wickey
- [Plum](/demand/global-en/brands/plum): Head-to-head: /demand/global-en/compare/plum-vs-wickey

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wickey: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wickey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wickey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.