---
title: "WHOOP: search popularity and Share of Search worldwide"
description: "WHOOP makes smartwatches or fitness trackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/whoop"
publisher: "Brandwave"
---

# WHOOP: search popularity and Share of Search worldwide

WHOOP makes smartwatches or fitness trackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WHOOP
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sleep tracking devices**: 19.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sleep tracking devices | 3 | 19.3% | 2.2M |

- [Sleep tracking devices](/demand/global-en/categories/sleep-tracking-devices)

## How has branded search demand for WHOOP changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for WHOOP worldwide rose from 1.5M to 2.2M.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide increased from 16.8% to 19.3%.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide peaked at 20.4% in May 2026 and was lowest at 13% in November 2025.

## How did search popularity change for sleep tracking devices worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among sleep tracking devices worldwide, from 38.2% to 46.2%.
- In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.
- Estimated monthly branded searches for Eight Sleep worldwide rose 49.8% over 11 measured months, from 201K to 301K in August 2026.
- Estimated monthly branded searches for WHOOP worldwide rose 49.3% over 11 measured months, from 1.5M to 2.2M in August 2026.
- Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sleep tracking devices | 1.5M | 16.8% | 3 |
| Nov 2025 | Sleep tracking devices | 1.5M | 13% | 3 |
| Dec 2025 | Sleep tracking devices | 1.5M | 13.1% | 3 |
| Jan 2026 | Sleep tracking devices | 1.8M | 17.1% | 3 |
| Feb 2026 | Sleep tracking devices | 1.5M | 17.2% | 3 |
| Mar 2026 | Sleep tracking devices | 1.8M | 18.5% | 3 |
| Apr 2026 | Sleep tracking devices | 1.8M | 18.7% | 3 |
| May 2026 | Sleep tracking devices | 2.2M | 20.4% | 3 |
| Jun 2026 | Sleep tracking devices | 1.8M | 15.8% | 3 |
| Jul 2026 | Sleep tracking devices | 2.2M | 19.6% | 3 |
| Aug 2026 | Sleep tracking devices | 2.2M | 19.3% | 3 |
| Sep 2026 | Sleep tracking devices | — | — | — |

## How is WHOOP measured?

Brandwave collects information about searches that people make online using WHOOP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “whoop”

## Which sleep tracking devices compete with WHOOP?

- [Garmin](/demand/global-en/brands/garmin): Head-to-head: /demand/global-en/compare/garmin-vs-whoop
- [Oura](/demand/global-en/brands/oura): Head-to-head: /demand/global-en/compare/oura-vs-whoop
- [Eight Sleep](/demand/global-en/brands/eight-sleep): Head-to-head: /demand/global-en/compare/eight-sleep-vs-whoop
- [Withings](/demand/global-en/brands/withings): Head-to-head: /demand/global-en/compare/whoop-vs-withings

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WHOOP: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/whoop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/whoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.