---
title: "Wholesale Chess: search popularity worldwide"
description: "Wholesale Chess sells chess sets, boards and pieces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wholesale-chess"
publisher: "Brandwave"
---

# Wholesale Chess: search popularity worldwide

Wholesale Chess sells chess sets, boards and pieces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wholesale Chess
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among chess sets**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chess sets | 6 | 5.5% | 720 |

- [Chess sets](/demand/global-en/categories/chess-sets)

## How has branded search demand for Wholesale Chess changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Wholesale Chess worldwide held steady at 720.
- Across the 12 months ending September 2026, Wholesale Chess’ share of searches among chess sets worldwide increased from 4.7% to 5.5%.
- Across the 12 months ending September 2026, Wholesale Chess’ share of searches among chess sets worldwide peaked at 5.5% in September 2026 and was lowest at 3.6% in December 2025.

## How did search popularity change for chess sets worldwide in September 2026?

- In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches.
- In September 2026, Chessbazaar gained share of searches among chess sets worldwide, from 13% to 14.6%.
- In September 2026, DGT gained share of searches among chess sets worldwide, from 13% to 14.6%.
- In September 2026, Wholesale Chess gained share of searches among chess sets worldwide, from 4.9% to 5.5%.
- In September 2026, House of Staunton lost share of searches among chess sets worldwide, from 55.4% to 50.8%.
- Estimated monthly branded searches for Regency Chess worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chess sets | 720 | 4.7% | 6 |
| Nov 2025 | Chess sets | 880 | 4.1% | 6 |
| Dec 2025 | Chess sets | 880 | 3.6% | 6 |
| Jan 2026 | Chess sets | 880 | 3.8% | 6 |
| Feb 2026 | Chess sets | 720 | 4.3% | 6 |
| Mar 2026 | Chess sets | 880 | 4.6% | 6 |
| Apr 2026 | Chess sets | 1K | 3.8% | 5 |
| May 2026 | Chess sets | 720 | 3.8% | 6 |
| Jun 2026 | Chess sets | 720 | 3.9% | 6 |
| Jul 2026 | Chess sets | 590 | 3.7% | 6 |
| Aug 2026 | Chess sets | 720 | 4.9% | 6 |
| Sep 2026 | Chess sets | 720 | 5.5% | 6 |

## How are Wholesale Chess’ branded searches counted?

Brandwave collects information about searches that people make online using Wholesale Chess’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wholesale chess”

## Which chess sets compete with Wholesale Chess?

- [House of Staunton](/demand/global-en/brands/house-of-staunton): Head-to-head: /demand/global-en/compare/house-of-staunton-vs-wholesale-chess
- [Chessbazaar](/demand/global-en/brands/chessbazaar): Head-to-head: /demand/global-en/compare/chessbazaar-vs-wholesale-chess
- [DGT](/demand/global-en/brands/dgt-chess): Head-to-head: /demand/global-en/compare/dgt-chess-vs-wholesale-chess
- [The Chess Store](/demand/global-en/brands/the-chess-store): Head-to-head: /demand/global-en/compare/the-chess-store-vs-wholesale-chess
- [Regency Chess](/demand/global-en/brands/regency-chess): Head-to-head: /demand/global-en/compare/regency-chess-vs-wholesale-chess

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wholesale Chess: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wholesale-chess

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wholesale-chess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.