---
title: "White + Warren: search popularity worldwide"
description: "White + Warren makes cashmere clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/white-and-warren"
publisher: "Brandwave"
---

# White + Warren: search popularity worldwide

White + Warren makes cashmere clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: White + Warren
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among cashmere brands**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cashmere brands | 7 | 5.5% | 9.9K |

- [Cashmere brands](/demand/global-en/categories/cashmere-brands)

## Top cashmere brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, White + Warren was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. White + Warren is the seventh most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Quince | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Loro Piana | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Naadam | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Johnstons of Elgin | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jenni Kayne | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Brunello Cucinelli | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| White + Warren | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| J.Crew | 8th | 1 of 3 | 2 of 2 | 3 of 5 |
| N.Peal | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pringle of Scotland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jumper 1234 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chinti & Parker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Allude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Brora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cashmere brands

- Asked ChatGPT "Which cashmere brand should I buy?": 1. Quince, 2. Naadam, 3. White + Warren, 4. Jenni Kayne, 5. Loro Piana
- Asked ChatGPT "What are the best cashmere brands?": 1. Loro Piana, 2. Johnstons of Elgin, 3. Brunello Cucinelli, 4. Naadam, 5. Quince, 6. N.Peal, 7. J.Crew, 8. Jenni Kayne
- Asked ChatGPT "What's the best cashmere brand for a sweater that lasts?": 1. Johnstons of Elgin, 2. Loro Piana, 3. Quince, 4. Naadam
- Searched Google, AI Overview "cashmere sweater": 1. Quince, 2. Naadam, 3. J.Crew, 4. Jenni Kayne, 5. White + Warren, 6. N.Peal
- Searched Google, AI Overview "cashmere brands": 1. Loro Piana, 2. Brunello Cucinelli, 3. Jenni Kayne, 4. White + Warren, 5. Quince, 6. Naadam, 7. J.Crew

Not named in any answer: Pringle of Scotland, Jumper 1234, Chinti & Parker, Allude and Brora.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How has branded search demand for White + Warren changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for White + Warren worldwide fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, White + Warren’s share of searches among cashmere brands worldwide decreased from 6.3% to 5.5%.
- Across the 12 months ending September 2026, White + Warren’s share of searches among cashmere brands worldwide peaked at 6.3% in October 2025 and was lowest at 4% in June 2026.

## How did search popularity change for cashmere brands worldwide in September 2026?

- In September 2026, Jumper 1234 overtook White + Warren and 5 others to rank 6th among cashmere brands worldwide, with 5.5% of the searches.
- In September 2026, Quince gained share of searches among cashmere brands worldwide, from 4.9% to 6.7%.
- In September 2026, J.Crew gained share of searches among cashmere brands worldwide, from 4.3% to 5.4%.
- In September 2026, White + Warren gained share of searches among cashmere brands worldwide, from 4.9% to 5.5%.
- In September 2026, Johnstons of Elgin lost share of searches among cashmere brands worldwide, from 24.5% to 22.4%.
- In September 2026, N.Peal lost share of searches among cashmere brands worldwide, from 20.1% to 18.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cashmere brands | 14.8K | 6.3% | 7 |
| Nov 2025 | Cashmere brands | 18.1K | 5.4% | 8 |
| Dec 2025 | Cashmere brands | 14.8K | 4.3% | 8 |
| Jan 2026 | Cashmere brands | 12.1K | 4.9% | 8 |
| Feb 2026 | Cashmere brands | 8.1K | 5% | 9 |
| Mar 2026 | Cashmere brands | 6.6K | 4% | 6 |
| Apr 2026 | Cashmere brands | 6.6K | 5% | 5 |
| May 2026 | Cashmere brands | 5.4K | 4.4% | 7 |
| Jun 2026 | Cashmere brands | 4.4K | 4% | 7 |
| Jul 2026 | Cashmere brands | 5.4K | 4.5% | 7 |
| Aug 2026 | Cashmere brands | 6.6K | 4.9% | 6 |
| Sep 2026 | Cashmere brands | 9.9K | 5.5% | 7 |

## How are White + Warren’s branded searches counted?

Brandwave collects information about searches that people make online using White + Warren’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “white and warren”

## Which cashmere brands compete with White + Warren?

- [Johnstons of Elgin](/demand/global-en/brands/johnstons-of-elgin)
- [N.Peal](/demand/global-en/brands/n-peal)
- [Naadam](/demand/global-en/brands/naadam)
- [Pringle of Scotland](/demand/global-en/brands/pringle-of-scotland): Head-to-head: /demand/global-en/compare/pringle-of-scotland-vs-white-and-warren
- [Quince](/demand/global-en/brands/quince): Head-to-head: /demand/global-en/compare/quince-vs-white-and-warren
- [Jumper 1234](/demand/global-en/brands/jumper-1234): Head-to-head: /demand/global-en/compare/jumper-1234-vs-white-and-warren
- [J.Crew](/demand/global-en/brands/j-crew): Head-to-head: /demand/global-en/compare/j-crew-vs-white-and-warren
- [Chinti & Parker](/demand/global-en/brands/chinti-and-parker): Head-to-head: /demand/global-en/compare/chinti-and-parker-vs-white-and-warren
- [Jenni Kayne](/demand/global-en/brands/jenni-kayne)
- [Loro Piana](/demand/global-en/brands/loro-piana)
- [Allude](/demand/global-en/brands/allude)
- [Brunello Cucinelli](/demand/global-en/brands/brunello-cucinelli)
- [Brora](/demand/global-en/brands/brora)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "White + Warren: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/white-and-warren

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/white-and-warren. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.