---
title: "Whiskas: search popularity and Share of Search worldwide"
description: "Whiskas is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/whiskas"
publisher: "Brandwave"
---

# Whiskas: search popularity and Share of Search worldwide

Whiskas is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Whiskas
- **Owned by**: Mars
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cat food brands**: 12.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cat food brands | 3 | 12.5% | 165K |

- [Cat food brands](/demand/global-en/categories/cat-food-brands)

## How has branded search demand for Whiskas changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Whiskas worldwide held steady at 165K.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among cat food brands worldwide increased from 11.7% to 12.5%.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among cat food brands worldwide peaked at 13.9% in December 2025 and was lowest at 11.3% in March 2026.

## How did search popularity change for cat food brands worldwide in August 2026?

- In August 2026, Royal Canin gained estimated Share of Search among cat food brands worldwide, from 46.1% to 51.1%.
- In August 2026, Hill's lost estimated Share of Search among cat food brands worldwide, from 37.7% to 34.2%.
- In August 2026, Whiskas lost estimated Share of Search among cat food brands worldwide, from 13.8% to 12.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cat food brands | 165K | 11.7% | 3 |
| Nov 2025 | Cat food brands | 165K | 11.6% | 3 |
| Dec 2025 | Cat food brands | 165K | 13.9% | 3 |
| Jan 2026 | Cat food brands | 165K | 11.7% | 3 |
| Feb 2026 | Cat food brands | 165K | 13.8% | 3 |
| Mar 2026 | Cat food brands | 165K | 11.3% | 3 |
| Apr 2026 | Cat food brands | 165K | 13.8% | 3 |
| May 2026 | Cat food brands | 165K | 13.8% | 3 |
| Jun 2026 | Cat food brands | 165K | 13.8% | 3 |
| Jul 2026 | Cat food brands | 165K | 13.8% | 3 |
| Aug 2026 | Cat food brands | 165K | 12.5% | 3 |
| Sep 2026 | Cat food brands | — | — | — |

## How is Whiskas measured?

Brandwave collects information about searches that people make online using Whiskas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “whiskas”

## Which cat food brands compete with Whiskas?

- [Royal Canin](/demand/global-en/brands/royal-canin): Head-to-head: /demand/global-en/compare/royal-canin-vs-whiskas
- [Hill's](/demand/global-en/brands/hills): Head-to-head: /demand/global-en/compare/hills-vs-whiskas
- [ZIWI Peak](/demand/global-en/brands/ziwi-peak): Head-to-head: /demand/global-en/compare/whiskas-vs-ziwi-peak
- [Feast](/demand/global-en/brands/feast): Head-to-head: /demand/global-en/compare/feast-vs-whiskas

## Who owns Whiskas?

Whiskas is owned by Mars. Brandwave also tracks Nom Nom, Dolmio, Extra and Royal Canin, owned by the same company, worldwide.

- [Mars](/demand/global-en/companies/mars): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Whiskas?

Whiskas is owned by Mars. Brandwave also tracks Nom Nom, Dolmio, Extra and Royal Canin, owned by the same company, worldwide.

## Cite this page

Brandwave. "Whiskas: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/whiskas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/whiskas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.