--- title: "Wheat Thins: search popularity worldwide" description: "A baked wheat cracker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wheat-thins" publisher: "Brandwave" --- # Wheat Thins: search popularity worldwide A baked wheat cracker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wheat Thins - **Owned by**: Mondelēz International - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cracker brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cracker brands | 8 | 2% | 40.5K | - [Cracker brands](/demand/global-en/categories/cracker-brands) ## Top cracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wheat Thins was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wheat Thins is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ritz | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Triscuit | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cheez-It | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Wheat Thins | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Carr's | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Jacob's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tuc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nairn's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ryvita | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cracker brands - Asked ChatGPT "Which cracker brand should I buy?": 1. Ritz, 2. Triscuit, 3. Wheat Thins, 4. Cheez-It - Asked ChatGPT "What are the best cracker brands?": 1. Ritz, 2. Carr's, 3. Triscuit, 4. Cheez-It, 5. Wheat Thins - Asked ChatGPT "What's the best cracker brand for snacking?": 1. Ritz, 2. Cheez-It, 3. Triscuit, 4. Wheat Thins - Searched Google, AI Overview "healthy crackers": 1. Triscuit Not named in any answer: Jacob's, Tuc, Nairn's and Ryvita. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Wheat Thins changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wheat Thins worldwide rose from 33.1K to 40.5K. - Across the 12 months ending September 2026, Wheat Thins’ share of searches among cracker brands worldwide decreased from 2.6% to 2%. - Across the 12 months ending September 2026, Wheat Thins’ share of searches among cracker brands worldwide peaked at 3.3% in February 2026 and was lowest at 2% in September 2026. ## How did search popularity change for cracker brands worldwide in September 2026? - In September 2026, Cheez-It overtook Jacob's to become the leader among cracker brands worldwide, with 48.6% of the searches. - In September 2026, Jacob's lost share of searches among cracker brands worldwide, from 43.1% to 26.7%. - In September 2026, Carr's lost share of searches among cracker brands worldwide, from 8.6% to 6.6%. - In September 2026, Ritz lost share of searches among cracker brands worldwide, from 7% to 5.3%. - In September 2026, Tuc lost share of searches among cracker brands worldwide, from 7% to 5.3%. - In September 2026, Nairn's lost share of searches among cracker brands worldwide, from 3.9% to 2.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cracker brands | 33.1K | 2.6% | 8 | | Nov 2025 | Cracker brands | 33.1K | 2.8% | 7 | | Dec 2025 | Cracker brands | 33.1K | 2.7% | 7 | | Jan 2026 | Cracker brands | 40.5K | 3.1% | 7 | | Feb 2026 | Cracker brands | 40.5K | 3.3% | 7 | | Mar 2026 | Cracker brands | 33.1K | 2.6% | 8 | | Apr 2026 | Cracker brands | 33.1K | 2.7% | 8 | | May 2026 | Cracker brands | 33.1K | 2.7% | 8 | | Jun 2026 | Cracker brands | 27.1K | 2.4% | 8 | | Jul 2026 | Cracker brands | 33.1K | 2.7% | 8 | | Aug 2026 | Cracker brands | 40.5K | 2.6% | 8 | | Sep 2026 | Cracker brands | 40.5K | 2% | 8 | ## How are Wheat Thins’ branded searches counted? Brandwave collects information about searches that people make online using Wheat Thins’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wheat thins” ## Which cracker brands compete with Wheat Thins? - [Cheez-It](/demand/global-en/brands/cheez-it) - [Jacob's](/demand/global-en/brands/jacobs) - [Carr's](/demand/global-en/brands/carrs) - [Ritz](/demand/global-en/brands/ritz): Head-to-head: /demand/global-en/compare/ritz-vs-wheat-thins - [Tuc](/demand/global-en/brands/tuc): Head-to-head: /demand/global-en/compare/tuc-vs-wheat-thins - [Nairn's](/demand/global-en/brands/nairns): Head-to-head: /demand/global-en/compare/nairns-vs-wheat-thins - [Triscuit](/demand/global-en/brands/triscuit): Head-to-head: /demand/global-en/compare/triscuit-vs-wheat-thins - [Ryvita](/demand/global-en/brands/ryvita): Head-to-head: /demand/global-en/compare/ryvita-vs-wheat-thins ## Who owns Wheat Thins? Wheat Thins is owned by Mondelēz International. Brandwave also tracks Oreo and Triscuit, owned by the same company, worldwide. - [Mondelēz International](/demand/global-en/companies/mondelez-international): Owns 6 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Wheat Thins? Wheat Thins is owned by Mondelēz International. Brandwave also tracks Oreo and Triscuit, owned by the same company, worldwide. ## Cite this page Brandwave. "Wheat Thins: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wheat-thins This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wheat-thins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.