--- title: "Western Union: search popularity and Share of Search worldwide" description: "Western Union is a money transfer service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/western-union" publisher: "Brandwave" --- # Western Union: search popularity and Share of Search worldwide Western Union is a money transfer service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Western Union - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among remittance services**: 63.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Remittance services | 1 | 63.2% | 11.1M | | Money transfer services | 1 | 89.5% | 11.1M | - [Remittance services](/demand/global-en/categories/remittance-services) - [Money transfer services](/demand/global-en/categories/money-transfer-services) ## How has branded search demand for Western Union changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Western Union worldwide rose from 9.1M to 11.1M. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide increased from 61.6% to 63.2%. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide peaked at 67.1% in July 2026 and was lowest at 61.6% in October 2025. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide increased from 87.2% to 89.5%. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide peaked at 91.1% in July 2026 and was lowest at 87.2% in October 2025. ## How did search popularity change for remittance services worldwide in August 2026? - In August 2026, MoneyGram gained estimated Share of Search among remittance services worldwide, from 20.3% to 23.3%. - In August 2026, Remitly gained estimated Share of Search among remittance services worldwide, from 6% to 6.9%. - In August 2026, Western Union lost estimated Share of Search among remittance services worldwide, from 67.1% to 63.2%. - Estimated monthly branded searches for Wise worldwide rose 15.2% over 11 measured months, from 759K to 874K in August 2026. - Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026. - Estimated monthly branded searches for Xoom worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026. ## How did search popularity change for money transfer services worldwide in August 2026? - In August 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 8.2% to 9.8%. - In August 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 91.1% to 89.5%. - Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026. - Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Remittance services | 9.1M | 61.6% | 1 | | Nov 2025 | Remittance services | 9.1M | 61.9% | 1 | | Dec 2025 | Remittance services | 11.1M | 63.2% | 1 | | Jan 2026 | Remittance services | 11.1M | 63.2% | 1 | | Feb 2026 | Remittance services | 11.1M | 64.3% | 1 | | Mar 2026 | Remittance services | 11.1M | 63.2% | 1 | | Apr 2026 | Remittance services | 11.1M | 66.1% | 1 | | May 2026 | Remittance services | 11.1M | 66.1% | 1 | | Jun 2026 | Remittance services | 9.1M | 62.6% | 1 | | Jul 2026 | Remittance services | 11.1M | 67.1% | 1 | | Aug 2026 | Remittance services | 11.1M | 63.2% | 1 | | Sep 2026 | Remittance services | — | — | — | | Oct 2025 | Money transfer services | 9.1M | 87.2% | 1 | | Nov 2025 | Money transfer services | 9.1M | 87.3% | 1 | | Dec 2025 | Money transfer services | 11.1M | 89.2% | 1 | | Jan 2026 | Money transfer services | 11.1M | 89.3% | 1 | | Feb 2026 | Money transfer services | 11.1M | 90.9% | 1 | | Mar 2026 | Money transfer services | 11.1M | 89.3% | 1 | | Apr 2026 | Money transfer services | 11.1M | 89.4% | 1 | | May 2026 | Money transfer services | 11.1M | 89.4% | 1 | | Jun 2026 | Money transfer services | 9.1M | 89.3% | 1 | | Jul 2026 | Money transfer services | 11.1M | 91.1% | 1 | | Aug 2026 | Money transfer services | 11.1M | 89.5% | 1 | | Sep 2026 | Money transfer services | — | — | — | ## How is Western Union measured? Brandwave collects information about searches that people make online using Western Union’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “western union” ## Which remittance services compete with Western Union? - [MoneyGram](/demand/global-en/brands/moneygram): Head-to-head: /demand/global-en/compare/moneygram-vs-western-union - [Remitly](/demand/global-en/brands/remitly): Head-to-head: /demand/global-en/compare/remitly-vs-western-union - [Wise](/demand/global-en/brands/wise): Head-to-head: /demand/global-en/compare/western-union-vs-wise - [Xoom](/demand/global-en/brands/xoom): Head-to-head: /demand/global-en/compare/western-union-vs-xoom - [WorldRemit](/demand/global-en/brands/worldremit): Head-to-head: /demand/global-en/compare/western-union-vs-worldremit ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Western Union: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/western-union This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/western-union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.