--- title: "Western Digital: search popularity and Share of Search worldwide" description: "Western Digital makes storage drives or memory cards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/western-digital" publisher: "Brandwave" --- # Western Digital: search popularity and Share of Search worldwide Western Digital makes storage drives or memory cards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Western Digital - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among external drive brands**: 11% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | External drive brands | 4 | 11% | 165K | | External SSD brands | 4 | 11.2% | 165K | | NAS drive brands | 3 | 21% | 165K | | NAS brands | 2 | 28.2% | 165K | - [External drive brands](/demand/global-en/categories/external-drive-brands) - [External SSD brands](/demand/global-en/categories/external-ssd-brands) - [NAS drive brands](/demand/global-en/categories/nas-drive-brands) - [NAS brands](/demand/global-en/categories/nas-brands) ## How has branded search demand for Western Digital changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Western Digital worldwide held steady at 165K. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among external drive brands worldwide decreased from 13.5% to 11%. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among external drive brands worldwide peaked at 17.7% in February 2026 and was lowest at 9.5% in July 2026. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among external SSD brands worldwide decreased from 13.8% to 11.2%. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among external SSD brands worldwide peaked at 18.1% in February 2026 and was lowest at 9.7% in July 2026. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide increased from 16.4% to 21%. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide peaked at 28.7% in February 2026 and was lowest at 16.4% in October 2025. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS brands worldwide increased from 20.5% to 28.2%. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS brands worldwide peaked at 35.5% in February 2026 and was lowest at 20.5% in October 2025. ## How did search popularity change for external drive brands worldwide in August 2026? - In August 2026, Samsung gained estimated Share of Search among external drive brands worldwide, from 26.5% to 28.2%. - In August 2026, Western Digital gained estimated Share of Search among external drive brands worldwide, from 9.5% to 11%. - In August 2026, SanDisk lost estimated Share of Search among external drive brands worldwide, from 47.4% to 45%. - In August 2026, Seagate lost estimated Share of Search among external drive brands worldwide, from 14.2% to 13.4%. - Estimated monthly branded searches for LaCie worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## How did search popularity change for external SSD brands worldwide in August 2026? - In August 2026, Samsung gained estimated Share of Search among external SSD brands worldwide, from 26.9% to 28.6%. - In August 2026, Western Digital gained estimated Share of Search among external SSD brands worldwide, from 9.7% to 11.2%. - In August 2026, SanDisk lost estimated Share of Search among external SSD brands worldwide, from 48.2% to 45.7%. - In August 2026, Seagate lost estimated Share of Search among external SSD brands worldwide, from 14.4% to 13.6%. ## How did search popularity change for NAS drive brands worldwide in August 2026? - In August 2026, Western Digital gained estimated Share of Search among NAS drive brands worldwide, from 17.8% to 21%. - In August 2026, Synology lost estimated Share of Search among NAS drive brands worldwide, from 39.8% to 38.2%. - In August 2026, Seagate lost estimated Share of Search among NAS drive brands worldwide, from 26.5% to 25.5%. - Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026. - Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026. - Estimated monthly branded searches for QNAP worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## How did search popularity change for NAS brands worldwide in August 2026? - In August 2026, Western Digital gained estimated Share of Search among NAS brands worldwide, from 24.3% to 28.2%. - In August 2026, Synology lost estimated Share of Search among NAS brands worldwide, from 54.1% to 51.4%. - In August 2026, QNAP lost estimated Share of Search among NAS brands worldwide, from 16.3% to 15.4%. - Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026. - Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | External drive brands | 165K | 13.5% | 4 | | Nov 2025 | External drive brands | 165K | 13.1% | 4 | | Dec 2025 | External drive brands | 165K | 13.1% | 4 | | Jan 2026 | External drive brands | 201K | 13.1% | 4 | | Feb 2026 | External drive brands | 246K | 17.7% | 3 | | Mar 2026 | External drive brands | 165K | 13.7% | 4 | | Apr 2026 | External drive brands | 165K | 13% | 4 | | May 2026 | External drive brands | 165K | 10.4% | 4 | | Jun 2026 | External drive brands | 165K | 11.6% | 4 | | Jul 2026 | External drive brands | 135K | 9.5% | 4 | | Aug 2026 | External drive brands | 165K | 11% | 4 | | Sep 2026 | External drive brands | — | — | — | | Oct 2025 | External SSD brands | 165K | 13.8% | 4 | | Nov 2025 | External SSD brands | 165K | 13.4% | 4 | | Dec 2025 | External SSD brands | 165K | 13.4% | 4 | | Jan 2026 | External SSD brands | 201K | 13.4% | 4 | | Feb 2026 | External SSD brands | 246K | 18.1% | 3 | | Mar 2026 | External SSD brands | 165K | 14% | 4 | | Apr 2026 | External SSD brands | 165K | 13.2% | 4 | | May 2026 | External SSD brands | 165K | 10.6% | 4 | | Jun 2026 | External SSD brands | 165K | 11.8% | 4 | | Jul 2026 | External SSD brands | 135K | 9.7% | 4 | | Aug 2026 | External SSD brands | 165K | 11.2% | 4 | | Sep 2026 | External SSD brands | — | — | — | | Oct 2025 | NAS drive brands | 165K | 16.4% | 3 | | Nov 2025 | NAS drive brands | 165K | 18.6% | 3 | | Dec 2025 | NAS drive brands | 165K | 18.8% | 3 | | Jan 2026 | NAS drive brands | 201K | 21.2% | 3 | | Feb 2026 | NAS drive brands | 246K | 28.7% | 2 | | Mar 2026 | NAS drive brands | 165K | 19.5% | 3 | | Apr 2026 | NAS drive brands | 165K | 21.9% | 3 | | May 2026 | NAS drive brands | 165K | 21% | 3 | | Jun 2026 | NAS drive brands | 165K | 21% | 3 | | Jul 2026 | NAS drive brands | 135K | 17.8% | 3 | | Aug 2026 | NAS drive brands | 165K | 21% | 3 | | Sep 2026 | NAS drive brands | — | — | — | | Oct 2025 | NAS brands | 165K | 20.5% | 2 | | Nov 2025 | NAS brands | 165K | 22.8% | 2 | | Dec 2025 | NAS brands | 165K | 23.2% | 2 | | Jan 2026 | NAS brands | 201K | 26.9% | 2 | | Feb 2026 | NAS brands | 246K | 35.5% | 2 | | Mar 2026 | NAS brands | 165K | 24.3% | 2 | | Apr 2026 | NAS brands | 165K | 28% | 2 | | May 2026 | NAS brands | 165K | 28.2% | 2 | | Jun 2026 | NAS brands | 165K | 28.2% | 2 | | Jul 2026 | NAS brands | 135K | 24.3% | 2 | | Aug 2026 | NAS brands | 165K | 28.2% | 2 | | Sep 2026 | NAS brands | — | — | — | ## How is Western Digital measured? Brandwave collects information about searches that people make online using Western Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “western digital” ## Which external drive brands compete with Western Digital? - [SanDisk](/demand/global-en/brands/sandisk): Head-to-head: /demand/global-en/compare/sandisk-vs-western-digital - [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/samsung-vs-western-digital - [Seagate](/demand/global-en/brands/seagate): Head-to-head: /demand/global-en/compare/seagate-vs-western-digital - [LaCie](/demand/global-en/brands/lacie): Head-to-head: /demand/global-en/compare/lacie-vs-western-digital - [Crucial](/demand/global-en/brands/crucial): Head-to-head: /demand/global-en/compare/crucial-vs-western-digital ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Western Digital: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/western-digital This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/western-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.