--- title: "West Paw: search popularity worldwide" description: "An American maker of dog toys and beds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/west-paw" publisher: "Brandwave" --- # West Paw: search popularity worldwide An American maker of dog toys and beds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: West Paw - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dog toy brands**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog toy brands | 5 | 4.2% | 5.4K | | Pet toy brands | 4 | 5.9% | 5.4K | - [Dog toy brands](/demand/global-en/categories/dog-toy-brands) - [Pet toy brands](/demand/global-en/categories/pet-toy-brands) ## Top dog toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, West Paw was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. West Paw is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | West Paw | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Outward Hound | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tuffy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZippyPaws | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog toy brands - Asked ChatGPT "Which dog toy brand should I buy?": 1. KONG, 2. West Paw, 3. Chuckit, 4. Outward Hound - Asked ChatGPT "What are the best dog toy brands?": 1. KONG, 2. West Paw, 3. Chuckit, 4. Outward Hound - Asked ChatGPT "What's the best dog toy brand for tough chewers?": 1. KONG, 2. West Paw - Searched Google, AI Overview "indestructible dog toys": 1. West Paw - Searched Google, AI Overview "interactive dog toys": 1. Outward Hound Not named in any answer: Tuffy's and ZippyPaws. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for West Paw changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for West Paw worldwide fell from 6.6K to 5.4K. - Across the 12 months ending September 2026, West Paw’s share of searches among dog toy brands worldwide decreased from 4.7% to 4.2%. - Across the 12 months ending September 2026, West Paw’s share of searches among dog toy brands worldwide peaked at 5% in July 2026 and was lowest at 3.7% in December 2025. - Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands worldwide peaked at 6.8% in July 2026 and was lowest at 4.5% in December 2025. ## How did search popularity change for dog toy brands worldwide in September 2026? - In September 2026, Tuffy's gained share of searches among dog toy brands worldwide, from 22.8% to 25.8%. - In September 2026, Chuckit gained share of searches among dog toy brands worldwide, from 8.3% to 9.4%. - In September 2026, Outward Hound gained share of searches among dog toy brands worldwide, from 5.6% to 6.3%. - In September 2026, KONG lost share of searches among dog toy brands worldwide, from 54.2% to 50.1%. - Estimated monthly branded searches for West Paw worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. - Estimated monthly branded searches for ZippyPaws worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## How did search popularity change for pet toy brands worldwide in September 2026? - In September 2026, Chuckit gained share of searches among pet toy brands worldwide, from 11.2% to 13.2%. - In September 2026, Outward Hound gained share of searches among pet toy brands worldwide, from 7.5% to 8.8%. - In September 2026, KONG lost share of searches among pet toy brands worldwide, from 72.8% to 70%. - Estimated monthly branded searches for West Paw worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. - Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog toy brands | 6.6K | 4.7% | 5 | | Nov 2025 | Dog toy brands | 8.1K | 4.6% | 5 | | Dec 2025 | Dog toy brands | 8.1K | 3.7% | 6 | | Jan 2026 | Dog toy brands | 8.1K | 4.5% | 5 | | Feb 2026 | Dog toy brands | 6.6K | 4.5% | 5 | | Mar 2026 | Dog toy brands | 6.6K | 4.2% | 5 | | Apr 2026 | Dog toy brands | 6.6K | 4.9% | 5 | | May 2026 | Dog toy brands | 5.4K | 4.4% | 5 | | Jun 2026 | Dog toy brands | 5.4K | 4.2% | 5 | | Jul 2026 | Dog toy brands | 6.6K | 5% | 5 | | Aug 2026 | Dog toy brands | 6.6K | 4.5% | 5 | | Sep 2026 | Dog toy brands | 5.4K | 4.2% | 5 | | Oct 2025 | Pet toy brands | 6.6K | 6.1% | 4 | | Nov 2025 | Pet toy brands | 8.1K | 5.7% | 4 | | Dec 2025 | Pet toy brands | 8.1K | 4.5% | 4 | | Jan 2026 | Pet toy brands | 8.1K | 5.7% | 4 | | Feb 2026 | Pet toy brands | 6.6K | 5.6% | 4 | | Mar 2026 | Pet toy brands | 6.6K | 5.4% | 4 | | Apr 2026 | Pet toy brands | 6.6K | 6.3% | 4 | | May 2026 | Pet toy brands | 5.4K | 5.9% | 4 | | Jun 2026 | Pet toy brands | 5.4K | 5.9% | 4 | | Jul 2026 | Pet toy brands | 6.6K | 6.8% | 4 | | Aug 2026 | Pet toy brands | 6.6K | 6.1% | 4 | | Sep 2026 | Pet toy brands | 5.4K | 5.9% | 4 | ## How are West Paw’s branded searches counted? Brandwave collects information about searches that people make online using West Paw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “west paw” ## Which dog toy brands compete with West Paw? - [KONG](/demand/global-en/brands/kong): Head-to-head: /demand/global-en/compare/kong-vs-west-paw - [Tuffy's](/demand/global-en/brands/tuffy-s): Head-to-head: /demand/global-en/compare/tuffy-s-vs-west-paw - [Chuckit](/demand/global-en/brands/chuckit): Head-to-head: /demand/global-en/compare/chuckit-vs-west-paw - [Outward Hound](/demand/global-en/brands/outward-hound): Head-to-head: /demand/global-en/compare/outward-hound-vs-west-paw - [ZippyPaws](/demand/global-en/brands/zippypaws): Head-to-head: /demand/global-en/compare/west-paw-vs-zippypaws ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "West Paw: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/west-paw This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/west-paw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.