---
title: "Wella: search popularity and Share of Search worldwide"
description: "Wella is hair colour brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wella"
publisher: "Brandwave"
---

# Wella: search popularity and Share of Search worldwide

Wella is hair colour brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wella
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hair colour**: 0.56%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair colour | 6 | 0.56% | 9.9K |

- [Hair colour](/demand/global-en/categories/hair-colour)

## How has branded search demand for Wella changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wella worldwide held steady at 9.9K.
- Across the 11 months ending August 2026, Wella’s estimated Share of Search among hair colour worldwide held steady, from 0.48% to 0.56%.

## How did search popularity change for hair colour worldwide in August 2026?

- In August 2026, Clairol rose from 6th to 4th among hair colour worldwide.
- In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide.
- In August 2026, Wella fell from 5th to 6th among hair colour worldwide.
- Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
- Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair colour | 9.9K | 0.48% | 6 |
| Nov 2025 | Hair colour | 9.9K | 0.51% | 5 |
| Dec 2025 | Hair colour | 12.1K | 0.62% | 5 |
| Jan 2026 | Hair colour | 12.1K | 0.62% | 5 |
| Feb 2026 | Hair colour | 12.1K | 0.64% | 4 |
| Mar 2026 | Hair colour | 12.1K | 0.6% | 5 |
| Apr 2026 | Hair colour | 9.9K | 0.49% | 6 |
| May 2026 | Hair colour | 8.1K | 0.41% | 6 |
| Jun 2026 | Hair colour | 9.9K | 0.57% | 6 |
| Jul 2026 | Hair colour | 12.1K | 0.68% | 5 |
| Aug 2026 | Hair colour | 9.9K | 0.56% | 6 |
| Sep 2026 | Hair colour | — | — | — |

## How is Wella measured?

Brandwave collects information about searches that people make online using Wella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wella hair colour”

## Which hair colour compete with Wella?

- [L'Oreal](/demand/global-en/brands/l-oreal): Head-to-head: /demand/global-en/compare/l-oreal-vs-wella
- [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-wella
- [Revlon](/demand/global-en/brands/revlon): Head-to-head: /demand/global-en/compare/revlon-vs-wella
- [Clairol](/demand/global-en/brands/clairol): Head-to-head: /demand/global-en/compare/clairol-vs-wella
- [Schwarzkopf](/demand/global-en/brands/schwarzkopf): Head-to-head: /demand/global-en/compare/schwarzkopf-vs-wella

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wella: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wella

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.