--- title: "Wella Professionals: search popularity worldwide" description: "A professional hair colour and haircare brand used in salons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wella-professionals" publisher: "Brandwave" --- # Wella Professionals: search popularity worldwide A professional hair colour and haircare brand used in salons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wella Professionals - **Owned by**: Wella - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hair dye brands**: 0.97% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair dye brands | 4 | 0.97% | 17.5K | - [Hair dye brands](/demand/global-en/categories/hair-dye-brands) ## Top hair dye brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wella Professionals was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wella Professionals is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oreal | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Clairol | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Revlon | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Garnier | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Schwarzkopf | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Wella Professionals | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hair dye brands - Asked ChatGPT "Which hair dye brand should I buy?": 1. Revlon, 2. Clairol, 3. Schwarzkopf - Asked ChatGPT "What are the best hair dye brands?": 1. L'Oreal, 2. Clairol, 3. Wella Professionals, 4. Garnier, 5. Schwarzkopf, 6. Revlon - Asked ChatGPT "What's the best hair dye brand for covering grey hair?": 1. L'Oreal, 2. Revlon, 3. Clairol - Searched Google, AI Overview "hair dye brands": 1. L'Oreal, 2. Garnier, 3. Clairol, 4. Schwarzkopf, 5. Wella Professionals - Searched Google, AI Overview "best hair dye": 1. Revlon, 2. Clairol Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Wella Professionals changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wella Professionals worldwide fell from 18.7K to 17.5K. - Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair dye brands worldwide held steady at 0.97%. ## How did search popularity change for hair dye brands worldwide in September 2026? - In September 2026, L'Oreal gained share of searches among hair dye brands worldwide, from 52.6% to 55.6%. - In September 2026, Revlon gained share of searches among hair dye brands worldwide, from 10.6% to 11.2%. - In September 2026, Garnier lost share of searches among hair dye brands worldwide, from 34.7% to 31.1%. - Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair dye brands | 18.7K | 0.97% | 4 | | Nov 2025 | Hair dye brands | 15.3K | 0.84% | 4 | | Dec 2025 | Hair dye brands | 15.3K | 0.84% | 4 | | Jan 2026 | Hair dye brands | 16.5K | 0.91% | 4 | | Feb 2026 | Hair dye brands | 15.3K | 0.86% | 4 | | Mar 2026 | Hair dye brands | 18.7K | 0.98% | 4 | | Apr 2026 | Hair dye brands | 18.7K | 0.99% | 4 | | May 2026 | Hair dye brands | 15.3K | 0.82% | 4 | | Jun 2026 | Hair dye brands | 16.5K | 0.89% | 4 | | Jul 2026 | Hair dye brands | 15.3K | 0.81% | 4 | | Aug 2026 | Hair dye brands | 17.5K | 0.92% | 4 | | Sep 2026 | Hair dye brands | 17.5K | 0.97% | 4 | ## How are Wella Professionals’ branded searches counted? Brandwave collects information about searches that people make online using Wella Professionals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wella color” - “wella hair dye” ## Which hair dye brands compete with Wella Professionals? - [L'Oreal](/demand/global-en/brands/l-oreal): Head-to-head: /demand/global-en/compare/l-oreal-vs-wella-professionals - [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-wella-professionals - [Revlon](/demand/global-en/brands/revlon): Head-to-head: /demand/global-en/compare/revlon-vs-wella-professionals - [Clairol](/demand/global-en/brands/clairol): Head-to-head: /demand/global-en/compare/clairol-vs-wella-professionals - [Schwarzkopf](/demand/global-en/brands/schwarzkopf): Head-to-head: /demand/global-en/compare/schwarzkopf-vs-wella-professionals ## Who owns Wella Professionals? Wella Professionals is owned by Wella. Brandwave also tracks Wella, owned by the same company, worldwide. - [Wella](/demand/global-en/companies/wella): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Wella Professionals? Wella Professionals is owned by Wella. Brandwave also tracks Wella, owned by the same company, worldwide. ## Cite this page Brandwave. "Wella Professionals: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wella-professionals This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wella-professionals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.