--- title: "Weetabix: search popularity and Share of Search worldwide" description: "Weetabix is a cereal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/weetabix" publisher: "Brandwave" --- # Weetabix: search popularity and Share of Search worldwide Weetabix is a cereal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Weetabix - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among breakfast cereals**: 29.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Breakfast cereals | 2 | 29.9% | 301K | | Cereal brands | 2 | 38.3% | 301K | - [Breakfast cereals](/demand/global-en/categories/breakfast-cereals) - [Cereal brands](/demand/global-en/categories/cereal-brands) ## How has branded search demand for Weetabix changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Weetabix worldwide held steady at 301K. - Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among breakfast cereals worldwide decreased from 31% to 29.9%. - Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among breakfast cereals worldwide peaked at 53.1% in January 2026 and was lowest at 26.2% in April 2026. - Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among cereal brands worldwide peaked at 62% in January 2026 and was lowest at 34.4% in April 2026. ## How did search popularity change for breakfast cereals worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%. - In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%. - In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%. - In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%. - In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%. - In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%. ## How did search popularity change for cereal brands worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%. - In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%. - In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 13.5% to 11.5%. - In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%. - Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Breakfast cereals | 301K | 31% | 2 | | Nov 2025 | Breakfast cereals | 301K | 32.4% | 2 | | Dec 2025 | Breakfast cereals | 368K | 39.3% | 1 | | Jan 2026 | Breakfast cereals | 823K | 53.1% | 1 | | Feb 2026 | Breakfast cereals | 368K | 35.3% | 1 | | Mar 2026 | Breakfast cereals | 301K | 30.8% | 2 | | Apr 2026 | Breakfast cereals | 246K | 26.2% | 2 | | May 2026 | Breakfast cereals | 246K | 27% | 2 | | Jun 2026 | Breakfast cereals | 246K | 28.9% | 2 | | Jul 2026 | Breakfast cereals | 246K | 28.7% | 2 | | Aug 2026 | Breakfast cereals | 301K | 29.9% | 2 | | Sep 2026 | Breakfast cereals | — | — | — | | Oct 2025 | Cereal brands | 301K | 38.6% | 2 | | Nov 2025 | Cereal brands | 301K | 39.1% | 2 | | Dec 2025 | Cereal brands | 368K | 49% | 1 | | Jan 2026 | Cereal brands | 823K | 62% | 1 | | Feb 2026 | Cereal brands | 368K | 44.5% | 1 | | Mar 2026 | Cereal brands | 301K | 39.1% | 2 | | Apr 2026 | Cereal brands | 246K | 34.4% | 2 | | May 2026 | Cereal brands | 246K | 34.4% | 2 | | Jun 2026 | Cereal brands | 246K | 37.3% | 2 | | Jul 2026 | Cereal brands | 246K | 36.7% | 2 | | Aug 2026 | Cereal brands | 301K | 38.3% | 2 | | Sep 2026 | Cereal brands | — | — | — | ## How is Weetabix measured? Brandwave collects information about searches that people make online using Weetabix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “weetabix” ## Which breakfast cereals compete with Weetabix? - [Kellogg's](/demand/global-en/brands/kelloggs): Head-to-head: /demand/global-en/compare/kelloggs-vs-weetabix - [Quaker Oats](/demand/global-en/brands/quaker-oats): Head-to-head: /demand/global-en/compare/quaker-oats-vs-weetabix - [Weet-Bix](/demand/global-en/brands/weet-bix): Head-to-head: /demand/global-en/compare/weet-bix-vs-weetabix - [Nestle](/demand/global-en/brands/nestle-confectionery): Head-to-head: /demand/global-en/compare/nestle-confectionery-vs-weetabix - [General Mills](/demand/global-en/brands/general-mills): Head-to-head: /demand/global-en/compare/general-mills-vs-weetabix ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Weetabix: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/weetabix This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/weetabix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.