--- title: "Weet-Bix: search popularity and Share of Search worldwide" description: "Weet-Bix makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/weet-bix" publisher: "Brandwave" --- # Weet-Bix: search popularity and Share of Search worldwide Weet-Bix makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Weet-Bix - **Owned by**: Sanitarium - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among breakfast cereals**: 9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Breakfast cereals | 4 | 9% | 90.5K | | Cereal brands | 3 | 11.5% | 90.5K | - [Breakfast cereals](/demand/global-en/categories/breakfast-cereals) - [Cereal brands](/demand/global-en/categories/cereal-brands) ## How has branded search demand for Weet-Bix changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Weet-Bix worldwide held steady at 90.5K. - Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereals worldwide peaked at 10.6% in June 2026 and was lowest at 7.9% in December 2025. - Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among cereal brands worldwide peaked at 13.7% in June 2026 and was lowest at 9.9% in December 2025. ## How did search popularity change for breakfast cereals worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%. - In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%. - In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%. - In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%. - In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%. - In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%. ## How did search popularity change for cereal brands worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%. - In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%. - In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 13.5% to 11.5%. - In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%. - Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Breakfast cereals | 90.5K | 9.3% | 4 | | Nov 2025 | Breakfast cereals | 90.5K | 9.7% | 4 | | Dec 2025 | Breakfast cereals | 74K | 7.9% | 4 | | Jan 2026 | Breakfast cereals | 135K | 8.7% | 4 | | Feb 2026 | Breakfast cereals | 90.5K | 8.7% | 4 | | Mar 2026 | Breakfast cereals | 90.5K | 9.3% | 4 | | Apr 2026 | Breakfast cereals | 90.5K | 9.7% | 4 | | May 2026 | Breakfast cereals | 90.5K | 9.9% | 4 | | Jun 2026 | Breakfast cereals | 90.5K | 10.6% | 4 | | Jul 2026 | Breakfast cereals | 90.5K | 10.6% | 4 | | Aug 2026 | Breakfast cereals | 90.5K | 9% | 4 | | Sep 2026 | Breakfast cereals | — | — | — | | Oct 2025 | Cereal brands | 90.5K | 11.6% | 3 | | Nov 2025 | Cereal brands | 90.5K | 11.8% | 3 | | Dec 2025 | Cereal brands | 74K | 9.9% | 3 | | Jan 2026 | Cereal brands | 135K | 10.2% | 3 | | Feb 2026 | Cereal brands | 90.5K | 10.9% | 3 | | Mar 2026 | Cereal brands | 90.5K | 11.8% | 3 | | Apr 2026 | Cereal brands | 90.5K | 12.7% | 3 | | May 2026 | Cereal brands | 90.5K | 12.7% | 3 | | Jun 2026 | Cereal brands | 90.5K | 13.7% | 3 | | Jul 2026 | Cereal brands | 90.5K | 13.5% | 3 | | Aug 2026 | Cereal brands | 90.5K | 11.5% | 3 | | Sep 2026 | Cereal brands | — | — | — | ## How is Weet-Bix measured? Brandwave collects information about searches that people make online using Weet-Bix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “weet bix” ## Which breakfast cereals compete with Weet-Bix? - [Kellogg's](/demand/global-en/brands/kelloggs): Head-to-head: /demand/global-en/compare/kelloggs-vs-weet-bix - [Weetabix](/demand/global-en/brands/weetabix): Head-to-head: /demand/global-en/compare/weet-bix-vs-weetabix - [Quaker Oats](/demand/global-en/brands/quaker-oats): Head-to-head: /demand/global-en/compare/quaker-oats-vs-weet-bix - [Nestle](/demand/global-en/brands/nestle-confectionery): Head-to-head: /demand/global-en/compare/nestle-confectionery-vs-weet-bix - [General Mills](/demand/global-en/brands/general-mills): Head-to-head: /demand/global-en/compare/general-mills-vs-weet-bix ## Who owns Weet-Bix? Weet-Bix is owned by Sanitarium. Brandwave also tracks Marmite and So Good, owned by the same company, worldwide. - [Sanitarium](/demand/global-en/companies/sanitarium): Owns 4 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Weet-Bix? Weet-Bix is owned by Sanitarium. Brandwave also tracks Marmite and So Good, owned by the same company, worldwide. ## Cite this page Brandwave. "Weet-Bix: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/weet-bix This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/weet-bix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.