---
title: "WaterWipes: search popularity and Share of Search worldwide"
description: "WaterWipes makes baby wipes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/waterwipes"
publisher: "Brandwave"
---

# WaterWipes: search popularity and Share of Search worldwide

WaterWipes makes baby wipes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WaterWipes
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among baby wipe brands**: 8.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby wipe brands | 3 | 8.9% | 74K |

- [Baby wipe brands](/demand/global-en/categories/baby-wipe-brands)

## How has branded search demand for WaterWipes changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for WaterWipes worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands worldwide increased from 7% to 8.9%.
- Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands worldwide peaked at 8.9% in August 2026 and was lowest at 5.8% in December 2025.

## How did search popularity change for baby wipe brands worldwide in August 2026?

- In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%.
- In August 2026, WaterWipes gained estimated Share of Search among baby wipe brands worldwide, from 8% to 8.9%.
- In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%.
- Estimated monthly branded searches for Curash worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby wipe brands | 60.5K | 7% | 3 |
| Nov 2025 | Baby wipe brands | 60.5K | 7% | 3 |
| Dec 2025 | Baby wipe brands | 49.5K | 5.8% | 3 |
| Jan 2026 | Baby wipe brands | 60.5K | 7% | 3 |
| Feb 2026 | Baby wipe brands | 49.5K | 6.6% | 3 |
| Mar 2026 | Baby wipe brands | 60.5K | 7% | 3 |
| Apr 2026 | Baby wipe brands | 60.5K | 7% | 3 |
| May 2026 | Baby wipe brands | 60.5K | 7% | 3 |
| Jun 2026 | Baby wipe brands | 60.5K | 8% | 3 |
| Jul 2026 | Baby wipe brands | 60.5K | 8% | 3 |
| Aug 2026 | Baby wipe brands | 74K | 8.9% | 3 |
| Sep 2026 | Baby wipe brands | — | — | — |

## How is WaterWipes measured?

Brandwave collects information about searches that people make online using WaterWipes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “waterwipes”

## Which baby wipe brands compete with WaterWipes?

- [Pampers](/demand/global-en/brands/pampers): Head-to-head: /demand/global-en/compare/pampers-vs-waterwipes
- [Huggies](/demand/global-en/brands/huggies): Head-to-head: /demand/global-en/compare/huggies-vs-waterwipes
- [Curash](/demand/global-en/brands/curash): Head-to-head: /demand/global-en/compare/curash-vs-waterwipes
- [Johnson's](/demand/global-en/brands/johnson-s)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WaterWipes: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/waterwipes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/waterwipes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.