--- title: "Waterloo: search popularity worldwide" description: "Waterloo makes sparkling water. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/waterloo-sparkling" publisher: "Brandwave" --- # Waterloo: search popularity worldwide Waterloo makes sparkling water. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Waterloo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sparkling water brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sparkling water brands | 6 | 2.3% | 27.1K | | Flavoured water brands | 8 | 3.1% | 27.1K | - [Sparkling water brands](/demand/global-en/categories/sparkling-water-brands) - [Flavoured water brands](/demand/global-en/categories/flavoured-water-brands) ## Top sparkling water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waterloo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waterloo is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spindrift | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Waterloo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LaCroix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | San Pellegrino | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bubly | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Perrier | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Schweppes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sparkling water brands - Asked ChatGPT "Which sparkling water brand should I buy?": 1. Waterloo, 2. LaCroix, 3. Spindrift - Asked ChatGPT "What are the best sparkling water brands?": 1. Spindrift, 2. Waterloo, 3. San Pellegrino, 4. LaCroix - Asked ChatGPT "What's the best sparkling water brand for a refreshing drink?": 1. San Pellegrino, 2. Waterloo, 3. Spindrift, 4. Perrier - Searched Google, AI Overview "sparkling water brands": 1. LaCroix, 2. Bubly, 3. Waterloo, 4. Spindrift, 5. San Pellegrino, 6. Perrier - Searched Google, AI Overview "best sparkling water": 1. Spindrift, 2. LaCroix, 3. San Pellegrino, 4. Perrier Not named in any answer: Schweppes. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Waterloo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Waterloo worldwide held steady at 27.1K. - Across the 12 months ending September 2026, Waterloo’s share of searches among sparkling water brands worldwide peaked at 5.4% in August 2026 and was lowest at 1.3% in December 2025. - Across the 12 months ending September 2026, Waterloo’s share of searches among flavoured water brands worldwide peaked at 6.9% in August 2026 and was lowest at 2.8% in July 2026. ## How did search popularity change for sparkling water brands worldwide in September 2026? - In September 2026, LaCroix overtook San Pellegrino to rank 2nd among sparkling water brands worldwide, with 25.7% of the searches. - In September 2026, Perrier gained share of searches among sparkling water brands worldwide, from 6.6% to 7.7%. - In September 2026, Bubly gained share of searches among sparkling water brands worldwide, from 5.4% to 6.3%. - In September 2026, Waterloo lost share of searches among sparkling water brands worldwide, from 5.4% to 2.3%. - In September 2026, Schweppes lost share of searches among sparkling water brands worldwide, from 32.7% to 31.4%. - In September 2026, San Pellegrino lost share of searches among sparkling water brands worldwide, from 25.5% to 24.5%. ## How did search popularity change for flavoured water brands worldwide in September 2026? - In September 2026, Highland Spring overtook Waterloo to rank 6th among flavoured water brands worldwide, with 4% of the searches. - In September 2026, LaCroix gained share of searches among flavoured water brands worldwide, from 27.9% to 34.4%. - In September 2026, Waterloo lost share of searches among flavoured water brands worldwide, from 6.9% to 3.1%. - In September 2026, Volvic lost share of searches among flavoured water brands worldwide, from 10.2% to 6.9%. - In September 2026, Spindrift lost share of searches among flavoured water brands worldwide, from 3.3% to 2.8%. - Buxton’s share of searches among flavoured water brands worldwide has gained ground for 3 months in a row, from 15.1% to 23% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sparkling water brands | 27.1K | 2.5% | 6 | | Nov 2025 | Sparkling water brands | 27.1K | 2.6% | 6 | | Dec 2025 | Sparkling water brands | 22.2K | 1.3% | 6 | | Jan 2026 | Sparkling water brands | 27.1K | 2.4% | 7 | | Feb 2026 | Sparkling water brands | 33.1K | 3.1% | 6 | | Mar 2026 | Sparkling water brands | 27.1K | 2.2% | 7 | | Apr 2026 | Sparkling water brands | 33.1K | 2.8% | 7 | | May 2026 | Sparkling water brands | 33.1K | 2.4% | 7 | | Jun 2026 | Sparkling water brands | 40.5K | 2.8% | 7 | | Jul 2026 | Sparkling water brands | 40.5K | 2.3% | 7 | | Aug 2026 | Sparkling water brands | 74K | 5.4% | 6 | | Sep 2026 | Sparkling water brands | 27.1K | 2.3% | 6 | | Oct 2025 | Flavoured water brands | 27.1K | 3.3% | 8 | | Nov 2025 | Flavoured water brands | 27.1K | 3.9% | 6 | | Dec 2025 | Flavoured water brands | 22.2K | 3.2% | 7 | | Jan 2026 | Flavoured water brands | 27.1K | 3.6% | 8 | | Feb 2026 | Flavoured water brands | 33.1K | 4.5% | 7 | | Mar 2026 | Flavoured water brands | 27.1K | 3% | 8 | | Apr 2026 | Flavoured water brands | 33.1K | 3.5% | 7 | | May 2026 | Flavoured water brands | 33.1K | 3.2% | 8 | | Jun 2026 | Flavoured water brands | 40.5K | 3% | 7 | | Jul 2026 | Flavoured water brands | 40.5K | 2.8% | 8 | | Aug 2026 | Flavoured water brands | 74K | 6.9% | 5 | | Sep 2026 | Flavoured water brands | 27.1K | 3.1% | 8 | ## How are Waterloo’s branded searches counted? Brandwave collects information about searches that people make online using Waterloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “waterloo sparkling water” ## Which sparkling water brands compete with Waterloo? - [Schweppes](/demand/global-en/brands/schweppes) - [LaCroix](/demand/global-en/brands/lacroix): Head-to-head: /demand/global-en/compare/lacroix-vs-waterloo-sparkling - [San Pellegrino](/demand/global-en/brands/san-pellegrino): Head-to-head: /demand/global-en/compare/san-pellegrino-vs-waterloo-sparkling - [Perrier](/demand/global-en/brands/perrier): Head-to-head: /demand/global-en/compare/perrier-vs-waterloo-sparkling - [Bubly](/demand/global-en/brands/bubly): Head-to-head: /demand/global-en/compare/bubly-vs-waterloo-sparkling - [Spindrift](/demand/global-en/brands/spindrift): Head-to-head: /demand/global-en/compare/spindrift-vs-waterloo-sparkling ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Waterloo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/waterloo-sparkling This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/waterloo-sparkling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.