--- title: "Waterford: search popularity worldwide" description: "Waterford makes crystal glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/waterford" publisher: "Brandwave" --- # Waterford: search popularity worldwide Waterford makes crystal glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Waterford - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among champagne flutes brands**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Champagne flutes brands | 2 | 5.6% | 246K | | Glassware brands | 1 | 79.3% | 246K | | Beer glasses brands | 1 | 81.4% | 246K | - [Champagne flutes brands](/demand/global-en/categories/champagne-flutes-brands) - [Glassware brands](/demand/global-en/categories/glassware-brands) - [Beer glasses brands](/demand/global-en/categories/beer-glasses-brands) ## How has branded search demand for Waterford changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Waterford worldwide held steady at 246K. - Across the 12 months ending September 2026, Waterford’s estimated Share of Search among champagne flutes brands worldwide peaked at 6.8% in August 2026 and was lowest at 2.6% in December 2025. - Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide increased from 76.2% to 79.3%. - Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide peaked at 79.7% in August 2026 and was lowest at 68.1% in December 2025. - Across the 12 months ending September 2026, Waterford’s estimated Share of Search among beer glasses brands worldwide increased from 78.2% to 81.4%. - Across the 12 months ending September 2026, Waterford’s estimated Share of Search among beer glasses brands worldwide peaked at 81.4% in August 2026 and was lowest at 71% in December 2025. ## How did search popularity change for champagne flutes brands worldwide in September 2026? - In September 2026, Swarovski gained estimated Share of Search among champagne flutes brands worldwide, from 92.1% to 93.5%. - In September 2026, Waterford lost estimated Share of Search among champagne flutes brands worldwide, from 6.8% to 5.6%. - Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## How did search popularity change for glassware brands worldwide in September 2026? - In September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide. - In September 2026, Libbey fell from 3rd to 4th among glassware brands worldwide. - Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## How did search popularity change for beer glasses brands worldwide in September 2026? - Estimated monthly branded searches for Libbey worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. - Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Champagne flutes brands | 246K | 5.6% | 2 | | Nov 2025 | Champagne flutes brands | 246K | 3.8% | 2 | | Dec 2025 | Champagne flutes brands | 201K | 2.6% | 2 | | Jan 2026 | Champagne flutes brands | 201K | 3.8% | 2 | | Feb 2026 | Champagne flutes brands | 201K | 3.8% | 2 | | Mar 2026 | Champagne flutes brands | 246K | 5.6% | 2 | | Apr 2026 | Champagne flutes brands | 246K | 5.6% | 2 | | May 2026 | Champagne flutes brands | 246K | 4.7% | 2 | | Jun 2026 | Champagne flutes brands | 246K | 5.6% | 2 | | Jul 2026 | Champagne flutes brands | 246K | 5.6% | 2 | | Aug 2026 | Champagne flutes brands | 301K | 6.8% | 2 | | Sep 2026 | Champagne flutes brands | 246K | 5.6% | 2 | | Oct 2025 | Glassware brands | 246K | 76.2% | 1 | | Nov 2025 | Glassware brands | 246K | 73.1% | 1 | | Dec 2025 | Glassware brands | 201K | 68.1% | 1 | | Jan 2026 | Glassware brands | 201K | 72.4% | 1 | | Feb 2026 | Glassware brands | 201K | 75.8% | 1 | | Mar 2026 | Glassware brands | 246K | 78.9% | 1 | | Apr 2026 | Glassware brands | 246K | 76.6% | 1 | | May 2026 | Glassware brands | 246K | 76.2% | 1 | | Jun 2026 | Glassware brands | 246K | 79.3% | 1 | | Jul 2026 | Glassware brands | 246K | 78.9% | 1 | | Aug 2026 | Glassware brands | 301K | 79.7% | 1 | | Sep 2026 | Glassware brands | 246K | 79.3% | 1 | | Oct 2025 | Beer glasses brands | 246K | 78.2% | 1 | | Nov 2025 | Beer glasses brands | 246K | 75.3% | 1 | | Dec 2025 | Beer glasses brands | 201K | 71% | 1 | | Jan 2026 | Beer glasses brands | 201K | 74.6% | 1 | | Feb 2026 | Beer glasses brands | 201K | 77.7% | 1 | | Mar 2026 | Beer glasses brands | 246K | 81% | 1 | | Apr 2026 | Beer glasses brands | 246K | 78.6% | 1 | | May 2026 | Beer glasses brands | 246K | 78.2% | 1 | | Jun 2026 | Beer glasses brands | 246K | 81% | 1 | | Jul 2026 | Beer glasses brands | 246K | 81% | 1 | | Aug 2026 | Beer glasses brands | 301K | 81.4% | 1 | | Sep 2026 | Beer glasses brands | 246K | 81.4% | 1 | ## How is Waterford measured? Brandwave collects information about searches that people make online using Waterford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “waterford” ## Which champagne flutes brands compete with Waterford? - [Swarovski](/demand/global-en/brands/swarovski): Head-to-head: /demand/global-en/compare/swarovski-vs-waterford - [Royal Doulton](/demand/global-en/brands/royal-doulton): Head-to-head: /demand/global-en/compare/royal-doulton-vs-waterford ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Waterford: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/waterford This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/waterford. 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