---
title: "Wasa: search popularity and Share of Search worldwide"
description: "Wasa is crispbread brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wasa"
publisher: "Brandwave"
---

# Wasa: search popularity and Share of Search worldwide

Wasa is crispbread brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wasa
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among crispbreads**: 80.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Crispbreads | 1 | 80.7% | 165K |

- [Crispbreads](/demand/global-en/categories/crispbreads)

## How has branded search demand for Wasa changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wasa worldwide held steady at 165K.
- Across the 11 months ending August 2026, Wasa’s estimated Share of Search among crispbreads worldwide peaked at 82.3% in November 2025 and was lowest at 77.4% in January 2026.

## How did search popularity change for crispbreads worldwide in August 2026?

- Estimated monthly branded searches for Peter's Yard worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crispbreads | 165K | 80.6% | 1 |
| Nov 2025 | Crispbreads | 165K | 82.3% | 1 |
| Dec 2025 | Crispbreads | 135K | 81.5% | 1 |
| Jan 2026 | Crispbreads | 165K | 77.4% | 1 |
| Feb 2026 | Crispbreads | 165K | 80.6% | 1 |
| Mar 2026 | Crispbreads | 165K | 78.7% | 1 |
| Apr 2026 | Crispbreads | 165K | 80.6% | 1 |
| May 2026 | Crispbreads | 165K | 80.6% | 1 |
| Jun 2026 | Crispbreads | 165K | 80.7% | 1 |
| Jul 2026 | Crispbreads | 165K | 80.6% | 1 |
| Aug 2026 | Crispbreads | 165K | 80.7% | 1 |
| Sep 2026 | Crispbreads | — | — | — |

## How is Wasa measured?

Brandwave collects information about searches that people make online using Wasa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wasa”

## Which crispbreads compete with Wasa?

- [Finn Crisp](/demand/global-en/brands/finn-crisp): Head-to-head: /demand/global-en/compare/finn-crisp-vs-wasa
- [Ryvita](/demand/global-en/brands/ryvita): Head-to-head: /demand/global-en/compare/ryvita-vs-wasa
- [Dr Karg](/demand/global-en/brands/dr-karg): Head-to-head: /demand/global-en/compare/dr-karg-vs-wasa
- [Peter's Yard](/demand/global-en/brands/peter-s-yard): Head-to-head: /demand/global-en/compare/peter-s-yard-vs-wasa
- [Leksands](/demand/global-en/brands/leksands)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wasa: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wasa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wasa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.