--- title: "Warrior: search popularity worldwide" description: "Warrior makes hockey equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/warrior-hockey" publisher: "Brandwave" --- # Warrior: search popularity worldwide Warrior makes hockey equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Warrior - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hockey gear brands**: 0.54% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hockey gear brands | 6 | 0.54% | 9.9K | - [Hockey gear brands](/demand/global-en/categories/hockey-gear-brands) ## Top hockey gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Warrior was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Warrior is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bauer | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Warrior | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Grays | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Osaka | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Malik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gryphon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kookaburra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hockey gear brands - Asked ChatGPT "Which hockey gear brand should I buy?": 1. Bauer, 2. Warrior - Asked ChatGPT "What are the best hockey gear brands?": 1. Bauer, 2. Warrior - Asked ChatGPT "What's the best hockey gear brand for field hockey play?": 1. Grays, 2. Osaka - Searched Google, AI Overview "hockey gear brands": 1. Bauer, 2. Warrior - Searched Google, AI Overview "best hockey gear": 1. Bauer, 2. Warrior Not named in any answer: Malik, Gryphon and Kookaburra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Warrior changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Warrior worldwide fell from 14.8K to 9.9K. - Across the 12 months ending September 2026, Warrior fell from 5th to 6th among hockey gear brands worldwide. ## How did search popularity change for hockey gear brands worldwide in September 2026? - In September 2026, Osaka gained share of searches among hockey gear brands worldwide, from 80.3% to 82.2%. - In September 2026, Malik lost share of searches among hockey gear brands worldwide, from 10.8% to 9.1%. - Kookaburra’s share of searches among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.4% in September 2026. - In September 2026, Warrior rose from 7th to 6th among hockey gear brands worldwide. - Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026. - Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hockey gear brands | 14.8K | 0.79% | 5 | | Nov 2025 | Hockey gear brands | 14.8K | 0.94% | 5 | | Dec 2025 | Hockey gear brands | 14.8K | 0.91% | 6 | | Jan 2026 | Hockey gear brands | 18.1K | 0.96% | 5 | | Feb 2026 | Hockey gear brands | 18.1K | 1.2% | 6 | | Mar 2026 | Hockey gear brands | 14.8K | 0.67% | 7 | | Apr 2026 | Hockey gear brands | 12.1K | 0.65% | 6 | | May 2026 | Hockey gear brands | 9.9K | 0.53% | 7 | | Jun 2026 | Hockey gear brands | 8.1K | 0.52% | 7 | | Jul 2026 | Hockey gear brands | 8.1K | 0.44% | 7 | | Aug 2026 | Hockey gear brands | 9.9K | 0.53% | 7 | | Sep 2026 | Hockey gear brands | 9.9K | 0.54% | 6 | ## How are Warrior’s branded searches counted? Brandwave collects information about searches that people make online using Warrior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “warrior hockey” ## Which hockey gear brands compete with Warrior? - [Osaka](/demand/global-en/brands/osaka-hockey) - [Malik](/demand/global-en/brands/malik): Head-to-head: /demand/global-en/compare/malik-vs-warrior-hockey - [Gryphon](/demand/global-en/brands/gryphon): Head-to-head: /demand/global-en/compare/gryphon-vs-warrior-hockey - [Bauer](/demand/global-en/brands/bauer-hockey): Head-to-head: /demand/global-en/compare/bauer-hockey-vs-warrior-hockey - [Grays](/demand/global-en/brands/grays-hockey): Head-to-head: /demand/global-en/compare/grays-hockey-vs-warrior-hockey - [Kookaburra](/demand/global-en/brands/kookaburra): Head-to-head: /demand/global-en/compare/kookaburra-vs-warrior-hockey ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Warrior: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/warrior-hockey This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/warrior-hockey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.