--- title: "Warmies: search popularity worldwide" description: "A brand of microwavable heat packs and plush toys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/warmies" publisher: "Brandwave" --- # Warmies: search popularity worldwide A brand of microwavable heat packs and plush toys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Warmies - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hot water bottle brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hot water bottle brands | 4 | 1.6% | 165K | - [Hot water bottle brands](/demand/global-en/categories/hot-water-bottle-brands) ## Top hot water bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Warmies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Warmies is the joint third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fashy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hugo Frosch | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Warmies | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sanger | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Argos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Peterpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Homefront | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hot water bottle brands - Asked ChatGPT "Which hot water bottle brand should I buy?": 1. Hugo Frosch, 2. Fashy, 3. Warmies - Asked ChatGPT "What are the best hot water bottle brands?": 1. Fashy, 2. Hugo Frosch - Asked ChatGPT "What's the best hot water bottle brand for cold nights?": 1. Fashy, 2. Sanger, 3. Warmies - Searched Google, AI Overview "best hot water bottle": 1. Sanger - Searched Google, AI Overview "soft hot water bottle": 1. Fashy Not named in any answer: Argos, Peterpan and Homefront. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Warmies changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Warmies worldwide fell from 246K to 165K. - Across the 12 months ending September 2026, Warmies’ share of searches among hot water bottle brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.1% in June 2026. ## How did search popularity change for hot water bottle brands worldwide in September 2026? - Homefront’s share of searches among hot water bottle brands worldwide has lost ground for 3 months in a row, from 2.9% to 2.4% in September 2026. - Estimated monthly branded searches for Hugo Frosch worldwide fell 44.6% over 12 measured months, from 1.3K to 720 in September 2026. - Estimated monthly branded searches for Fashy worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Warmies worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for Peterpan worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. - Estimated monthly branded searches for Argos worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hot water bottle brands | 246K | 1.9% | 4 | | Nov 2025 | Hot water bottle brands | 450K | 3% | 3 | | Dec 2025 | Hot water bottle brands | 550K | 3.6% | 3 | | Jan 2026 | Hot water bottle brands | 246K | 1.9% | 4 | | Feb 2026 | Hot water bottle brands | 201K | 1.9% | 4 | | Mar 2026 | Hot water bottle brands | 165K | 1.6% | 4 | | Apr 2026 | Hot water bottle brands | 135K | 1.3% | 4 | | May 2026 | Hot water bottle brands | 135K | 1.1% | 4 | | Jun 2026 | Hot water bottle brands | 110K | 1.1% | 4 | | Jul 2026 | Hot water bottle brands | 135K | 1.3% | 4 | | Aug 2026 | Hot water bottle brands | 165K | 1.6% | 4 | | Sep 2026 | Hot water bottle brands | 165K | 1.6% | 4 | ## How are Warmies’ branded searches counted? Brandwave collects information about searches that people make online using Warmies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “warmies” ## Which hot water bottle brands compete with Warmies? - [Argos](/demand/global-en/brands/argos): Head-to-head: /demand/global-en/compare/argos-vs-warmies - [Peterpan](/demand/global-en/brands/peterpan): Head-to-head: /demand/global-en/compare/peterpan-vs-warmies - [Homefront](/demand/global-en/brands/homefront): Head-to-head: /demand/global-en/compare/homefront-vs-warmies - [Fashy](/demand/global-en/brands/fashy): Head-to-head: /demand/global-en/compare/fashy-vs-warmies - [Hugo Frosch](/demand/global-en/brands/hugo-frosch): Head-to-head: /demand/global-en/compare/hugo-frosch-vs-warmies - [Sanger](/demand/global-en/brands/sanger) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Warmies: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/warmies This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/warmies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.