--- title: "The Wall Street Journal: search popularity worldwide" description: "An American business newspaper owned by News Corp. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wall-street-journal" publisher: "Brandwave" --- # The Wall Street Journal: search popularity worldwide An American business newspaper owned by News Corp. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Wall Street Journal - **Owned by**: News Corp - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among newspapers**: 14.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Newspapers | 3 | 14.3% | 1.8M | - [Newspapers](/demand/global-en/categories/newspapers) ## Top newspapers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Wall Street Journal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Wall Street Journal is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The New York Times | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Wall Street Journal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Washington Post | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | The Guardian | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Financial Times | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | The Times | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Telegraph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about newspapers - Asked ChatGPT "Which newspaper should I buy?": 1. The Washington Post, 2. The New York Times, 3. The Wall Street Journal - Asked ChatGPT "What are the best newspaper brands?": 1. The New York Times, 2. The Wall Street Journal, 3. The Washington Post, 4. The Guardian, 5. Financial Times - Asked ChatGPT "What's the best newspaper for daily news?": 1. The New York Times, 2. The Wall Street Journal - Searched Google, AI Overview "newspapers": 1. The Wall Street Journal, 2. The New York Times, 3. The Washington Post - Searched Google, AI Overview "daily newspaper": named none of the brands we track Not named in any answer: The Times and The Telegraph. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for The Wall Street Journal changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Wall Street Journal worldwide fell from 2.2M to 1.8M. - Across the 12 months ending September 2026, The Wall Street Journal’s share of searches among newspapers worldwide decreased from 15.7% to 14.3%. - Across the 12 months ending September 2026, The Wall Street Journal’s share of searches among newspapers worldwide peaked at 16.6% in April 2026 and was lowest at 13.6% in February 2026. ## How did search popularity change for newspapers worldwide in September 2026? - In September 2026, Financial Times overtook The Times to rank 5th among newspapers worldwide, with 4.3% of the searches. - In September 2026, The New York Times gained share of searches among newspapers worldwide, from 29.2% to 31.5%. - In September 2026, The Guardian lost share of searches among newspapers worldwide, from 33.5% to 32.1%. - In September 2026, The Wall Street Journal lost share of searches among newspapers worldwide, from 14.9% to 14.3%. - Estimated monthly branded searches for The Washington Post worldwide fell 36.4% over 12 measured months, from 2.1M to 1.4M in September 2026. - Estimated monthly branded searches for The Times worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Newspapers | 2.2M | 15.7% | 3 | | Nov 2025 | Newspapers | 2M | 14.6% | 3 | | Dec 2025 | Newspapers | 1.8M | 14.1% | 3 | | Jan 2026 | Newspapers | 2.4M | 13.7% | 4 | | Feb 2026 | Newspapers | 2.2M | 13.6% | 4 | | Mar 2026 | Newspapers | 3.3M | 16.2% | 3 | | Apr 2026 | Newspapers | 2.7M | 16.6% | 3 | | May 2026 | Newspapers | 2M | 15.3% | 3 | | Jun 2026 | Newspapers | 1.8M | 15% | 3 | | Jul 2026 | Newspapers | 1.8M | 14.9% | 3 | | Aug 2026 | Newspapers | 1.8M | 14.9% | 3 | | Sep 2026 | Newspapers | 1.8M | 14.3% | 3 | ## How are The Wall Street Journal’s branded searches counted? Brandwave collects information about searches that people make online using The Wall Street Journal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wall street journal” - “wsj” ## Which newspapers compete with The Wall Street Journal? - [The Guardian](/demand/global-en/brands/the-guardian): Head-to-head: /demand/global-en/compare/the-guardian-vs-wall-street-journal - [The New York Times](/demand/global-en/brands/the-new-york-times): Head-to-head: /demand/global-en/compare/the-new-york-times-vs-wall-street-journal - [The Washington Post](/demand/global-en/brands/the-washington-post): Head-to-head: /demand/global-en/compare/the-washington-post-vs-wall-street-journal - [Financial Times](/demand/global-en/brands/financial-times): Head-to-head: /demand/global-en/compare/financial-times-vs-wall-street-journal - [The Times](/demand/global-en/brands/the-times): Head-to-head: /demand/global-en/compare/the-times-vs-wall-street-journal - [The Telegraph](/demand/global-en/brands/the-telegraph) ## Who owns The Wall Street Journal? The Wall Street Journal is owned by News Corp. Brandwave does not track any other brands owned by News Corp. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns The Wall Street Journal? The Wall Street Journal is owned by News Corp. Brandwave does not track any other brands owned by News Corp. ## Cite this page Brandwave. "The Wall Street Journal: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wall-street-journal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wall-street-journal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.