--- title: "Waking Up: search popularity worldwide" description: "Waking Up is a meditation app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/waking-up" publisher: "Brandwave" --- # Waking Up: search popularity worldwide Waking Up is a meditation app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Waking Up - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among meditation apps**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Meditation apps | 6 | 2.5% | 6.6K | - [Meditation apps](/demand/global-en/categories/meditation-apps) ## Top meditation apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waking Up was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Waking Up is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Headspace | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Calm | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Insight Timer | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Waking Up | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Healthy Minds Program | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Medito | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Smiling Mind | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Balance | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | BetterSleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Happier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meditation apps - Asked ChatGPT "Which meditation app should I use?": 1. Headspace, 2. Calm, 3. Insight Timer, 4. Medito - Asked ChatGPT "What are the best meditation apps?": 1. Headspace, 2. Calm, 3. Insight Timer, 4. Medito, 5. Waking Up, 6. Balance - Asked ChatGPT "What's the best meditation app for daily mindfulness?": 1. Headspace, 2. Calm, 3. Insight Timer, 4. Healthy Minds Program - Searched Google, AI Overview "meditation apps": 1. Insight Timer, 2. Calm, 3. Headspace, 4. Waking Up, 5. Smiling Mind, 6. Healthy Minds Program, 7. Medito - Searched Google, AI Overview "mindfulness app": 1. Calm, 2. Headspace, 3. Insight Timer, 4. Healthy Minds Program, 5. Waking Up Not named in any answer: BetterSleep and Happier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Waking Up changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Waking Up worldwide held steady at 6.6K. - Across the 12 months ending September 2026, Waking Up’s share of searches among meditation apps worldwide peaked at 3.9% in December 2025 and was lowest at 2.5% in September 2026. - Across the 12 months ending September 2026, Waking Up rose from 8th to 6th among meditation apps worldwide. ## How did search popularity change for meditation apps worldwide in September 2026? - In September 2026, Calm overtook Insight Timer to become the leader among meditation apps worldwide, with 33.8% of the searches. - In September 2026, Insight Timer gained share of searches among meditation apps worldwide, from 27.7% to 33.5%. - In September 2026, Smiling Mind lost share of searches among meditation apps worldwide, from 9.2% to 3.8%. - In September 2026, Medito lost share of searches among meditation apps worldwide, from 6.1% to 1.7%. - In September 2026, Headspace lost share of searches among meditation apps worldwide, from 11.4% to 9.1%. - In September 2026, Happier lost share of searches among meditation apps worldwide, from 3.7% to 1.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meditation apps | 6.6K | 3% | 8 | | Nov 2025 | Meditation apps | 6.6K | 3.2% | 8 | | Dec 2025 | Meditation apps | 8.1K | 3.9% | 7 | | Jan 2026 | Meditation apps | 9.9K | 3.8% | 7 | | Feb 2026 | Meditation apps | 6.6K | 2.9% | 7 | | Mar 2026 | Meditation apps | 8.1K | 3.3% | 7 | | Apr 2026 | Meditation apps | 6.6K | 3.5% | 8 | | May 2026 | Meditation apps | 6.6K | 3.6% | 7 | | Jun 2026 | Meditation apps | 5.4K | 2.8% | 8 | | Jul 2026 | Meditation apps | 6.6K | 3.9% | 7 | | Aug 2026 | Meditation apps | 6.6K | 3.3% | 8 | | Sep 2026 | Meditation apps | 6.6K | 2.5% | 6 | ## How are Waking Up’s branded searches counted? Brandwave collects information about searches that people make online using Waking Up’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “waking up app” ## Which meditation apps compete with Waking Up? - [Calm](/demand/global-en/brands/calm) - [Insight Timer](/demand/global-en/brands/insight-timer) - [BetterSleep](/demand/global-en/brands/bettersleep): Head-to-head: /demand/global-en/compare/bettersleep-vs-waking-up - [Headspace](/demand/global-en/brands/headspace): Head-to-head: /demand/global-en/compare/headspace-vs-waking-up - [Smiling Mind](/demand/global-en/brands/smiling-mind): Head-to-head: /demand/global-en/compare/smiling-mind-vs-waking-up - [Happier](/demand/global-en/brands/happier): Head-to-head: /demand/global-en/compare/happier-vs-waking-up - [Medito](/demand/global-en/brands/medito): Head-to-head: /demand/global-en/compare/medito-vs-waking-up - [Healthy Minds Program](/demand/global-en/brands/healthy-minds) - [Balance](/demand/global-en/brands/balance) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Waking Up: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/waking-up This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/waking-up. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.