---
title: "Waitoa: search popularity worldwide"
description: "Waitoa produces chicken. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/waitoa"
publisher: "Brandwave"
---

# Waitoa: search popularity worldwide

Waitoa produces chicken. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Waitoa
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among chicken breast brands**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chicken breast brands | 3 | 2.3% | 2.9K |

- [Chicken breast brands](/demand/global-en/categories/chicken-breast-brands)

## How has branded search demand for Waitoa changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Waitoa worldwide held steady at 2.9K.
- Across the 12 months ending September 2026, Waitoa’s estimated Share of Search among chicken breast brands worldwide held steady at 2.3%.

## How did search popularity change for chicken breast brands worldwide in September 2026?

- In September 2026, Inghams gained estimated Share of Search among chicken breast brands worldwide, from 34.6% to 39.2%.
- In September 2026, Tegel lost estimated Share of Search among chicken breast brands worldwide, from 63.3% to 58.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chicken breast brands | 2.9K | 2.3% | 3 |
| Nov 2025 | Chicken breast brands | 2.9K | 2.3% | 3 |
| Dec 2025 | Chicken breast brands | 2.4K | 2.1% | 3 |
| Jan 2026 | Chicken breast brands | 2.9K | 2.3% | 3 |
| Feb 2026 | Chicken breast brands | 2.9K | 2.5% | 3 |
| Mar 2026 | Chicken breast brands | 2.9K | 2.5% | 3 |
| Apr 2026 | Chicken breast brands | 2.9K | 2.5% | 3 |
| May 2026 | Chicken breast brands | 2.9K | 2.2% | 3 |
| Jun 2026 | Chicken breast brands | 2.9K | 2% | 3 |
| Jul 2026 | Chicken breast brands | 3.6K | 2.5% | 3 |
| Aug 2026 | Chicken breast brands | 2.9K | 2% | 3 |
| Sep 2026 | Chicken breast brands | 2.9K | 2.3% | 3 |

## How is Waitoa measured?

Brandwave collects information about searches that people make online using Waitoa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “waitoa”

## Which chicken breast brands compete with Waitoa?

- [Tegel](/demand/global-en/brands/tegel): Head-to-head: /demand/global-en/compare/tegel-vs-waitoa
- [Inghams](/demand/global-en/brands/inghams): Head-to-head: /demand/global-en/compare/inghams-vs-waitoa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Waitoa: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/waitoa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/waitoa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.