---
title: "Wai Wai: search popularity worldwide"
description: "Wai Wai makes instant noodles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wai-wai-noodles"
publisher: "Brandwave"
---

# Wai Wai: search popularity worldwide

Wai Wai makes instant noodles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wai Wai
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among instant noodle brands**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Instant noodle brands | 3 | 8% | 74K |

- [Instant noodle brands](/demand/global-en/categories/instant-noodle-brands)

## How has branded search demand for Wai Wai changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Wai Wai worldwide rose from 49.5K to 74K.
- Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide increased from 6.1% to 8%.
- Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide peaked at 8% in September 2026 and was lowest at 5.3% in March 2026.
- Across the 12 months ending September 2026, Wai Wai rose from 4th to 3rd among instant noodle brands worldwide.

## How did search popularity change for instant noodle brands worldwide in September 2026?

- In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.
- In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%.
- In September 2026, Samyang lost estimated Share of Search among instant noodle brands worldwide, from 2.9% to 2.4%.
- Estimated monthly branded searches for Nissin worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
- Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.
- Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Instant noodle brands | 49.5K | 6.1% | 4 |
| Nov 2025 | Instant noodle brands | 49.5K | 6.1% | 4 |
| Dec 2025 | Instant noodle brands | 49.5K | 6.1% | 3 |
| Jan 2026 | Instant noodle brands | 49.5K | 5.5% | 4 |
| Feb 2026 | Instant noodle brands | 40.5K | 5.5% | 4 |
| Mar 2026 | Instant noodle brands | 49.5K | 5.3% | 4 |
| Apr 2026 | Instant noodle brands | 49.5K | 6% | 4 |
| May 2026 | Instant noodle brands | 60.5K | 6.7% | 3 |
| Jun 2026 | Instant noodle brands | 49.5K | 6.1% | 4 |
| Jul 2026 | Instant noodle brands | 49.5K | 6.1% | 4 |
| Aug 2026 | Instant noodle brands | 60.5K | 6.5% | 4 |
| Sep 2026 | Instant noodle brands | 74K | 8% | 3 |

## How is Wai Wai measured?

Brandwave collects information about searches that people make online using Wai Wai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wai wai”

## Which instant noodle brands compete with Wai Wai?

- [Maggi](/demand/global-en/brands/maggi): Head-to-head: /demand/global-en/compare/maggi-vs-wai-wai-noodles
- [Indomie](/demand/global-en/brands/indomie): Head-to-head: /demand/global-en/compare/indomie-vs-wai-wai-noodles
- [Nongshim](/demand/global-en/brands/nongshim): Head-to-head: /demand/global-en/compare/nongshim-vs-wai-wai-noodles
- [Samyang](/demand/global-en/brands/samyang): Head-to-head: /demand/global-en/compare/samyang-vs-wai-wai-noodles
- [Nissin](/demand/global-en/brands/nissin): Head-to-head: /demand/global-en/compare/nissin-vs-wai-wai-noodles
- [Ottogi](/demand/global-en/brands/ottogi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wai Wai: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wai-wai-noodles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wai-wai-noodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.