--- title: "Wag: search popularity and Share of Search worldwide" description: "Wag is dog walking service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wag" publisher: "Brandwave" --- # Wag: search popularity and Share of Search worldwide Wag is dog walking service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wag - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among pet boarding services**: 0.06% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet boarding services | 6 | 0.06% | 4.5K | | Dog walking apps | 4 | 2.7% | 4.5K | - [Pet boarding services](/demand/global-en/categories/pet-boarding-services) - [Dog walking apps](/demand/global-en/categories/dog-walking-apps) ## How has branded search demand for Wag changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wag worldwide fell from 7.3K to 4.5K. - Across the 11 months ending August 2026, Wag’s estimated Share of Search among pet boarding services worldwide held steady, from 0.09% to 0.06%. - Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide decreased from 5.5% to 2.7%. - Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide peaked at 5.6% in January 2026 and was lowest at 2.7% in August 2026. ## How did search popularity change for pet boarding services worldwide in August 2026? - Estimated monthly branded searches for TrustedHousesitters worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Rover worldwide rose 21.8% over 11 measured months, from 15.7K to 19.1K in August 2026. - Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026. - Estimated monthly branded searches for Wag worldwide fell 38.4% over 11 measured months, from 7.3K to 4.5K in August 2026. - Estimated monthly branded searches for Camp Bow Wow worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for dog walking apps worldwide in August 2026? - In August 2026, Rover gained estimated Share of Search among dog walking apps worldwide, from 9.7% to 11.4%. - In August 2026, Fetch lost estimated Share of Search among dog walking apps worldwide, from 50.3% to 49.5%. - In August 2026, Pawshake lost estimated Share of Search among dog walking apps worldwide, from 37% to 36.2%. - Wag’s estimated Share of Search among dog walking apps worldwide has lost ground for 3 months in a row, from 3.9% to 2.7% in August 2026. - Estimated monthly branded searches for Barkly Pets worldwide rose 88.2% over 11 measured months, from 170 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet boarding services | 7.3K | 0.09% | 6 | | Nov 2025 | Pet boarding services | 6.3K | 0.08% | 6 | | Dec 2025 | Pet boarding services | 6.3K | 0.08% | 6 | | Jan 2026 | Pet boarding services | 8.5K | 0.11% | 6 | | Feb 2026 | Pet boarding services | 6K | 0.09% | 6 | | Mar 2026 | Pet boarding services | 6.3K | 0.08% | 6 | | Apr 2026 | Pet boarding services | 6.3K | 0.08% | 6 | | May 2026 | Pet boarding services | 5.5K | 0.07% | 6 | | Jun 2026 | Pet boarding services | 5.5K | 0.08% | 6 | | Jul 2026 | Pet boarding services | 4.8K | 0.06% | 6 | | Aug 2026 | Pet boarding services | 4.5K | 0.06% | 6 | | Sep 2026 | Pet boarding services | — | — | — | | Oct 2025 | Dog walking apps | 7.3K | 5.5% | 4 | | Nov 2025 | Dog walking apps | 6.3K | 5% | 4 | | Dec 2025 | Dog walking apps | 6.3K | 4.8% | 4 | | Jan 2026 | Dog walking apps | 8.5K | 5.6% | 4 | | Feb 2026 | Dog walking apps | 6K | 4.7% | 4 | | Mar 2026 | Dog walking apps | 6.3K | 3.3% | 4 | | Apr 2026 | Dog walking apps | 6.3K | 3.8% | 4 | | May 2026 | Dog walking apps | 5.5K | 3.9% | 4 | | Jun 2026 | Dog walking apps | 5.5K | 3.6% | 4 | | Jul 2026 | Dog walking apps | 4.8K | 2.9% | 4 | | Aug 2026 | Dog walking apps | 4.5K | 2.7% | 4 | | Sep 2026 | Dog walking apps | — | — | — | ## How is Wag measured? Brandwave collects information about searches that people make online using Wag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wag app” - “wag dog walking” ## Which pet boarding services compete with Wag? - [PetSmart](/demand/global-en/brands/petsmart): Head-to-head: /demand/global-en/compare/petsmart-vs-wag - [TrustedHousesitters](/demand/global-en/brands/trustedhousesitters): Head-to-head: /demand/global-en/compare/trustedhousesitters-vs-wag - [Fetch](/demand/global-en/brands/fetch-pet-insurance): Head-to-head: /demand/global-en/compare/fetch-pet-insurance-vs-wag - [Camp Bow Wow](/demand/global-en/brands/camp-bow-wow): Head-to-head: /demand/global-en/compare/camp-bow-wow-vs-wag - [Rover](/demand/global-en/brands/rover-pet-care): Head-to-head: /demand/global-en/compare/rover-pet-care-vs-wag ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wag: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wag This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.