---
title: "Vuori: search popularity and Share of Search worldwide"
description: "A performance apparel brand offering activewear and everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/vuori"
publisher: "Brandwave"
---

# Vuori: search popularity and Share of Search worldwide

A performance apparel brand offering activewear and everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vuori
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among challenger activewear brands**: 16.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Challenger activewear brands | 2 | 16.9% | 1.3M |

- [Challenger activewear brands](/demand/global-en/categories/challenger-activewear-brands)

## How has branded search demand for Vuori changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vuori worldwide rose from 1.1M to 1.3M.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide increased from 15.3% to 16.9%.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide peaked at 19.6% in December 2025 and was lowest at 12.6% in November 2025.
- Across the 11 months ending August 2026, Vuori rose from 3rd to 2nd among challenger activewear brands worldwide.

## How did search popularity change for challenger activewear brands worldwide in August 2026?

- In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
- In August 2026, Vuori gained estimated Share of Search among challenger activewear brands worldwide, from 15.4% to 16.9%.
- In August 2026, Alo Yoga gained estimated Share of Search among challenger activewear brands worldwide, from 13.8% to 15.1%.
- In August 2026, SET ACTIVE gained estimated Share of Search among challenger activewear brands worldwide, from 5.2% to 5.9%.
- In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.
- In August 2026, Oner Active lost estimated Share of Search among challenger activewear brands worldwide, from 9.6% to 8.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Challenger activewear brands | 1.1M | 15.3% | 3 |
| Nov 2025 | Challenger activewear brands | 1.9M | 12.6% | 2 |
| Dec 2025 | Challenger activewear brands | 2M | 19.6% | 2 |
| Jan 2026 | Challenger activewear brands | 1.3M | 15.2% | 3 |
| Feb 2026 | Challenger activewear brands | 1.1M | 15.1% | 3 |
| Mar 2026 | Challenger activewear brands | 1.3M | 14.7% | 2 |
| Apr 2026 | Challenger activewear brands | 1.3M | 15.7% | 2 |
| May 2026 | Challenger activewear brands | 1.3M | 17.1% | 3 |
| Jun 2026 | Challenger activewear brands | 1.3M | 16.7% | 2 |
| Jul 2026 | Challenger activewear brands | 1.1M | 15.4% | 2 |
| Aug 2026 | Challenger activewear brands | 1.3M | 16.9% | 2 |
| Sep 2026 | Challenger activewear brands | — | — | — |

## How is Vuori measured?

Brandwave collects information about searches that people make online using Vuori’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vuori”
- “vuori activewear”
- “vuori apparel”
- “vuori clothing”
- “vuori leggings”

## Which challenger activewear brands compete with Vuori?

- [Gymshark](/demand/global-en/brands/gymshark): Head-to-head: /demand/global-en/compare/gymshark-vs-vuori
- [Alo Yoga](/demand/global-en/brands/alo-yoga): Head-to-head: /demand/global-en/compare/alo-yoga-vs-vuori
- [AYBL](/demand/global-en/brands/aybl): Head-to-head: /demand/global-en/compare/aybl-vs-vuori
- [Oner Active](/demand/global-en/brands/oner-active): Head-to-head: /demand/global-en/compare/oner-active-vs-vuori
- [SET ACTIVE](/demand/global-en/brands/set-active): Head-to-head: /demand/global-en/compare/set-active-vs-vuori

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vuori: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vuori

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vuori. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.