--- title: "VTech: search popularity and Share of Search worldwide" description: "VTech is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vtech" publisher: "Brandwave" --- # VTech: search popularity and Share of Search worldwide VTech is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: VTech - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among kids tablets**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kids tablets | 4 | 0.04% | 165K | | Baby monitor brands | 2 | 10.3% | 165K | | Baby toys | 2 | 32.3% | 165K | - [Kids tablets](/demand/global-en/categories/kids-tablets) - [Baby monitor brands](/demand/global-en/categories/baby-monitor-brands) - [Baby toys](/demand/global-en/categories/baby-toys) ## How has branded search demand for VTech changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for VTech worldwide fell from 246K to 165K. - Across the 11 months ending August 2026, VTech rose from 5th to 4th among kids tablets worldwide. - Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide decreased from 14.8% to 10.3%. - Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide peaked at 19.7% in November 2025 and was lowest at 8.7% in June 2026. - Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby toys worldwide decreased from 38.7% to 32.3%. ## How did search popularity change for kids tablets worldwide in August 2026? - Estimated monthly branded searches for Contixo worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Kurio worldwide fell 55.1% over 11 measured months, from 301K to 135K in August 2026. - Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026. - Estimated monthly branded searches for LeapFrog worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. ## How did search popularity change for baby monitor brands worldwide in August 2026? - In August 2026, Owlet gained estimated Share of Search among baby monitor brands worldwide, from 4.5% to 5.4%. - In August 2026, Miku lost estimated Share of Search among baby monitor brands worldwide, from 77.2% to 76.5%. - Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026. ## How did search popularity change for baby toys worldwide in August 2026? - In August 2026, Skip Hop gained estimated Share of Search among baby toys worldwide, from 9.9% to 11.8%. - In August 2026, Fisher-Price lost estimated Share of Search among baby toys worldwide, from 49.3% to 48.2%. - In August 2026, VTech lost estimated Share of Search among baby toys worldwide, from 33.1% to 32.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kids tablets | 246K | 0.06% | 5 | | Nov 2025 | Kids tablets | 301K | 0.06% | 4 | | Dec 2025 | Kids tablets | 301K | 0.06% | 4 | | Jan 2026 | Kids tablets | 201K | 0.05% | 5 | | Feb 2026 | Kids tablets | 165K | 0.05% | 5 | | Mar 2026 | Kids tablets | 165K | 0.04% | 5 | | Apr 2026 | Kids tablets | 165K | 0.05% | 5 | | May 2026 | Kids tablets | 165K | 0.04% | 5 | | Jun 2026 | Kids tablets | 135K | 0.03% | 5 | | Jul 2026 | Kids tablets | 165K | 0.04% | 4 | | Aug 2026 | Kids tablets | 165K | 0.04% | 4 | | Sep 2026 | Kids tablets | — | — | — | | Oct 2025 | Baby monitor brands | 246K | 14.8% | 2 | | Nov 2025 | Baby monitor brands | 301K | 19.7% | 2 | | Dec 2025 | Baby monitor brands | 301K | 17.6% | 2 | | Jan 2026 | Baby monitor brands | 201K | 12.3% | 2 | | Feb 2026 | Baby monitor brands | 165K | 12.1% | 2 | | Mar 2026 | Baby monitor brands | 165K | 10.3% | 2 | | Apr 2026 | Baby monitor brands | 165K | 8.9% | 2 | | May 2026 | Baby monitor brands | 165K | 8.8% | 2 | | Jun 2026 | Baby monitor brands | 135K | 8.7% | 2 | | Jul 2026 | Baby monitor brands | 165K | 10.4% | 2 | | Aug 2026 | Baby monitor brands | 165K | 10.3% | 2 | | Sep 2026 | Baby monitor brands | — | — | — | | Oct 2025 | Baby toys | 246K | 38.7% | 2 | | Nov 2025 | Baby toys | 301K | 35.2% | 2 | | Dec 2025 | Baby toys | 301K | 35.5% | 2 | | Jan 2026 | Baby toys | 201K | 33.1% | 2 | | Feb 2026 | Baby toys | 165K | 36.5% | 2 | | Mar 2026 | Baby toys | 165K | 33.1% | 2 | | Apr 2026 | Baby toys | 165K | 33.2% | 2 | | May 2026 | Baby toys | 165K | 33.5% | 2 | | Jun 2026 | Baby toys | 135K | 32.3% | 2 | | Jul 2026 | Baby toys | 165K | 33.1% | 2 | | Aug 2026 | Baby toys | 165K | 32.3% | 2 | | Sep 2026 | Baby toys | — | — | — | ## How is VTech measured? Brandwave collects information about searches that people make online using VTech’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vtech” ## Which kids tablets compete with VTech? - [Amazon](/demand/global-en/brands/amazon): Head-to-head: /demand/global-en/compare/amazon-vs-vtech - [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/samsung-vs-vtech - [LeapFrog](/demand/global-en/brands/leapfrog): Head-to-head: /demand/global-en/compare/leapfrog-vs-vtech - [Kurio](/demand/global-en/brands/kurio): Head-to-head: /demand/global-en/compare/kurio-vs-vtech - [Contixo](/demand/global-en/brands/contixo): Head-to-head: /demand/global-en/compare/contixo-vs-vtech ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "VTech: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vtech This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.