---
title: "VSCO: search popularity and Share of Search worldwide"
description: "A photo and video editing app with film-style presets and a creative community. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/vsco"
publisher: "Brandwave"
---

# VSCO: search popularity and Share of Search worldwide

A photo and video editing app with film-style presets and a creative community. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: VSCO
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among mobile photo editing apps**: 14.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mobile photo editing apps | 3 | 14.7% | 703K |

- [Mobile photo editing apps](/demand/global-en/categories/mobile-photo-editing-apps)

## How has branded search demand for VSCO changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for VSCO worldwide fell from 847K to 703K.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among mobile photo editing apps worldwide decreased from 17.7% to 14.7%.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among mobile photo editing apps worldwide peaked at 17.8% in January 2026 and was lowest at 11.5% in April 2026.

## How did search popularity change for mobile photo editing apps worldwide in August 2026?

- In August 2026, Adobe Lightroom gained estimated Share of Search among mobile photo editing apps worldwide, from 20.1% to 25.4%.
- In August 2026, VSCO gained estimated Share of Search among mobile photo editing apps worldwide, from 13.4% to 14.7%.
- In August 2026, Snapseed gained estimated Share of Search among mobile photo editing apps worldwide, from 7.1% to 7.8%.
- In August 2026, Picsart lost estimated Share of Search among mobile photo editing apps worldwide, from 59.3% to 52%.
- Estimated monthly branded searches for Darkroom worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Afterlight worldwide fell 12.3% over 11 measured months, from 1.4K to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mobile photo editing apps | 847K | 17.7% | 3 |
| Nov 2025 | Mobile photo editing apps | 849K | 17.7% | 3 |
| Dec 2025 | Mobile photo editing apps | 850K | 17.7% | 3 |
| Jan 2026 | Mobile photo editing apps | 852K | 17.8% | 3 |
| Feb 2026 | Mobile photo editing apps | 701K | 15.6% | 3 |
| Mar 2026 | Mobile photo editing apps | 855K | 16.3% | 3 |
| Apr 2026 | Mobile photo editing apps | 700K | 11.5% | 3 |
| May 2026 | Mobile photo editing apps | 708K | 11.6% | 3 |
| Jun 2026 | Mobile photo editing apps | 703K | 12.8% | 3 |
| Jul 2026 | Mobile photo editing apps | 703K | 13.4% | 3 |
| Aug 2026 | Mobile photo editing apps | 703K | 14.7% | 3 |
| Sep 2026 | Mobile photo editing apps | — | — | — |

## How is VSCO measured?

Brandwave collects information about searches that people make online using VSCO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “app vsco”
- “vsco”
- “vsco app”
- “vsco apps”
- “vsco co”
- “vsco filter app”
- “vsco mobile app”
- “vsco photo editing app”
- “vsco photo filter”
- “vsco photo filters”

## Which mobile photo editing apps compete with VSCO?

- [Picsart](/demand/global-en/brands/picsart): Head-to-head: /demand/global-en/compare/picsart-vs-vsco
- [Adobe Lightroom](/demand/global-en/brands/adobe-lightroom): Head-to-head: /demand/global-en/compare/adobe-lightroom-vs-vsco
- [Snapseed](/demand/global-en/brands/snapseed): Head-to-head: /demand/global-en/compare/snapseed-vs-vsco
- [Darkroom](/demand/global-en/brands/darkroom): Head-to-head: /demand/global-en/compare/darkroom-vs-vsco
- [Afterlight](/demand/global-en/brands/afterlight): Head-to-head: /demand/global-en/compare/afterlight-vs-vsco

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "VSCO: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vsco

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vsco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.