---
title: "Volvo: search popularity and Share of Search worldwide"
description: "VOLVO is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/volvo"
publisher: "Brandwave"
---

# Volvo: search popularity and Share of Search worldwide

VOLVO is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Volvo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among luxury car brands**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Luxury car brands | 6 | 7.6% | 2.7M |

- [Luxury car brands](/demand/global-en/categories/luxury-car-brands)

## How has branded search demand for Volvo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Volvo worldwide held steady at 2.7M.
- Across the 11 months ending August 2026, Volvo’s estimated Share of Search among luxury car brands worldwide increased from 6.1% to 7.6%.
- Across the 11 months ending August 2026, Volvo rose from 7th to 6th among luxury car brands worldwide.

## How did search popularity change for luxury car brands worldwide in August 2026?

- In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%.
- In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%.
- In August 2026, Jaguar gained estimated Share of Search among luxury car brands worldwide, from 5.2% to 6.2%.
- In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%.
- In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.
- In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Luxury car brands | 2.7M | 6.1% | 7 |
| Nov 2025 | Luxury car brands | 2.7M | 6.7% | 7 |
| Dec 2025 | Luxury car brands | 2.7M | 6.6% | 7 |
| Jan 2026 | Luxury car brands | 3.4M | 7.5% | 7 |
| Feb 2026 | Luxury car brands | 2.7M | 7.5% | 6 |
| Mar 2026 | Luxury car brands | 2.7M | 6.5% | 6 |
| Apr 2026 | Luxury car brands | 2.7M | 7% | 6 |
| May 2026 | Luxury car brands | 2.7M | 6.9% | 7 |
| Jun 2026 | Luxury car brands | 2.2M | 6.4% | 7 |
| Jul 2026 | Luxury car brands | 2.2M | 6.4% | 6 |
| Aug 2026 | Luxury car brands | 2.7M | 7.6% | 6 |
| Sep 2026 | Luxury car brands | — | — | — |

## How is Volvo measured?

Brandwave collects information about searches that people make online using Volvo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “volvo”

## Which luxury car brands compete with Volvo?

- [BMW](/demand/global-en/brands/bmw)
- [Mercedes-Benz](/demand/global-en/brands/mercedes-benz)
- [Porsche](/demand/global-en/brands/porsche): Head-to-head: /demand/global-en/compare/porsche-vs-volvo
- [Audi](/demand/global-en/brands/audi): Head-to-head: /demand/global-en/compare/audi-vs-volvo
- [Lexus](/demand/global-en/brands/lexus): Head-to-head: /demand/global-en/compare/lexus-vs-volvo
- [Jaguar](/demand/global-en/brands/jaguar): Head-to-head: /demand/global-en/compare/jaguar-vs-volvo
- [Land Rover](/demand/global-en/brands/land-rover): Head-to-head: /demand/global-en/compare/land-rover-vs-volvo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Volvo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/volvo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/volvo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.