--- title: "Voluspa: search popularity worldwide" description: "An American candle and home fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/voluspa" publisher: "Brandwave" --- # Voluspa: search popularity worldwide An American candle and home fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Voluspa - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among home fragrance brands**: 0.39% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home fragrance brands | 6 | 0.39% | 33.1K | | Candle brands | 6 | 0.39% | 33.1K | - [Home fragrance brands](/demand/global-en/categories/home-fragrance-brands) - [Candle brands](/demand/global-en/categories/candle-brands) ## Top home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Voluspa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Voluspa is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Trudon | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nest New York | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jo Malone | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | LAFCO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Yankee Candle | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Bath & Body Works | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Neom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fragrance brands - Asked ChatGPT "Which home fragrance brand should I buy?": 1. Voluspa, 2. Nest New York, 3. Diptyque, 4. P.F. Candle Co. - Asked ChatGPT "What are the best home fragrance brands?": 1. Diptyque, 2. Nest New York, 3. Jo Malone, 4. Trudon, 5. Voluspa, 6. P.F. Candle Co., 7. LAFCO - Asked ChatGPT "What's the best home fragrance brand for a fresh home?": 1. Nest New York - Searched Google, AI Overview "luxury candles": 1. Trudon, 2. Diptyque, 3. Jo Malone - Searched Google, AI Overview "home fragrance brands": 1. Trudon, 2. Diptyque, 3. Jo Malone, 4. LAFCO, 5. Nest New York, 6. Voluspa, 7. Yankee Candle, 8. Bath & Body Works Not named in any answer: Neom. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Voluspa changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Voluspa worldwide fell from 40.5K to 33.1K. - Across the 12 months ending September 2026, Voluspa fell from 5th to 6th among home fragrance brands worldwide. - Across the 12 months ending September 2026, Voluspa’s share of searches among candle brands worldwide held steady, from 0.47% to 0.39%. ## How did search popularity change for home fragrance brands worldwide in September 2026? - In September 2026, Yankee Candle gained share of searches among home fragrance brands worldwide, from 5.4% to 6.5%. - In September 2026, Bath & Body Works lost share of searches among home fragrance brands worldwide, from 75.3% to 74.3%. - In September 2026, Neom rose from 9th to 7th among home fragrance brands worldwide. - In September 2026, Nest New York fell from 7th to 9th among home fragrance brands worldwide. - Estimated monthly branded searches for Trudon worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## How did search popularity change for candle brands worldwide in September 2026? - In September 2026, Yankee Candle gained share of searches among candle brands worldwide, from 5.4% to 6.5%. - In September 2026, Bath & Body Works lost share of searches among candle brands worldwide, from 75.5% to 74.5%. - In September 2026, Neom rose from 8th to 7th among candle brands worldwide. - In September 2026, Nest New York fell from 7th to 8th among candle brands worldwide. - Estimated monthly branded searches for WoodWick worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home fragrance brands | 40.5K | 0.47% | 5 | | Nov 2025 | Home fragrance brands | 49.5K | 0.33% | 5 | | Dec 2025 | Home fragrance brands | 49.5K | 0.27% | 7 | | Jan 2026 | Home fragrance brands | 33.1K | 0.46% | 6 | | Feb 2026 | Home fragrance brands | 27.1K | 0.4% | 6 | | Mar 2026 | Home fragrance brands | 27.1K | 0.38% | 6 | | Apr 2026 | Home fragrance brands | 27.1K | 0.4% | 6 | | May 2026 | Home fragrance brands | 27.1K | 0.39% | 6 | | Jun 2026 | Home fragrance brands | 22.2K | 0.28% | 6 | | Jul 2026 | Home fragrance brands | 27.1K | 0.39% | 6 | | Aug 2026 | Home fragrance brands | 27.1K | 0.33% | 6 | | Sep 2026 | Home fragrance brands | 33.1K | 0.39% | 6 | | Oct 2025 | Candle brands | 40.5K | 0.47% | 6 | | Nov 2025 | Candle brands | 49.5K | 0.33% | 6 | | Dec 2025 | Candle brands | 49.5K | 0.27% | 7 | | Jan 2026 | Candle brands | 33.1K | 0.45% | 6 | | Feb 2026 | Candle brands | 27.1K | 0.4% | 6 | | Mar 2026 | Candle brands | 27.1K | 0.38% | 6 | | Apr 2026 | Candle brands | 27.1K | 0.4% | 6 | | May 2026 | Candle brands | 27.1K | 0.39% | 6 | | Jun 2026 | Candle brands | 22.2K | 0.28% | 6 | | Jul 2026 | Candle brands | 27.1K | 0.39% | 5 | | Aug 2026 | Candle brands | 27.1K | 0.33% | 6 | | Sep 2026 | Candle brands | 33.1K | 0.39% | 6 | ## How are Voluspa’s branded searches counted? Brandwave collects information about searches that people make online using Voluspa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “voluspa” ## Which home fragrance brands compete with Voluspa? - [Bath & Body Works](/demand/global-en/brands/bath-body-works) - [Diptyque](/demand/global-en/brands/diptyque) - [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/jo-malone-vs-voluspa - [Yankee Candle](/demand/global-en/brands/yankee-candle): Head-to-head: /demand/global-en/compare/voluspa-vs-yankee-candle - [Trudon](/demand/global-en/brands/trudon): Head-to-head: /demand/global-en/compare/trudon-vs-voluspa - [Neom](/demand/global-en/brands/neom): Head-to-head: /demand/global-en/compare/neom-vs-voluspa - [P.F. Candle Co.](/demand/global-en/brands/pf-candle-co): Head-to-head: /demand/global-en/compare/pf-candle-co-vs-voluspa - [Nest New York](/demand/global-en/brands/nest-new-york) - [LAFCO](/demand/global-en/brands/lafco) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Voluspa: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/voluspa This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/voluspa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.