--- title: "Volcom: search popularity worldwide" description: "Volcom is a surf and beachwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/volcom" publisher: "Brandwave" --- # Volcom: search popularity worldwide Volcom is a surf and beachwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Volcom - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among surf brands**: 10.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Surf brands | 6 | 10.1% | 201K | | Snow pants brands | 3 | 14.2% | 201K | - [Surf brands](/demand/global-en/categories/surf-brands) - [Snow pants brands](/demand/global-en/categories/snow-pants-brands) ## How has branded search demand for Volcom changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Volcom worldwide fell from 246K to 201K. - Across the 12 months ending September 2026, Volcom’s estimated Share of Search among surf brands worldwide decreased from 12.2% to 10.1%. - Across the 12 months ending September 2026, Volcom’s estimated Share of Search among surf brands worldwide peaked at 12.5% in November 2025 and was lowest at 8.3% in July 2026. - Across the 12 months ending September 2026, Volcom’s estimated Share of Search among snow pants brands worldwide peaked at 17.1% in June 2026 and was lowest at 11.8% in February 2026. ## How did search popularity change for surf brands worldwide in September 2026? - In September 2026, Roxy overtook Billabong to become the leader among surf brands worldwide, with 27.6% estimated Share of Search. - In September 2026, Quiksilver gained estimated Share of Search among surf brands worldwide, from 11.1% to 12.3%. - In September 2026, Volcom gained estimated Share of Search among surf brands worldwide, from 9.1% to 10.1%. - In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 24.8% to 22.5%. - In September 2026, Rip Curl lost estimated Share of Search among surf brands worldwide, from 16.6% to 15.1%. - In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 13.7% to 12.4%. ## How did search popularity change for snow pants brands worldwide in September 2026? - In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.8% estimated Share of Search. - In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 7.3% to 8.2%. - In September 2026, Roxy lost estimated Share of Search among snow pants brands worldwide, from 42.5% to 38.8%. - In September 2026, Volcom lost estimated Share of Search among snow pants brands worldwide, from 15.5% to 14.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Surf brands | 246K | 12.2% | 6 | | Nov 2025 | Surf brands | 301K | 12.5% | 5 | | Dec 2025 | Surf brands | 301K | 12.3% | 6 | | Jan 2026 | Surf brands | 301K | 11.7% | 6 | | Feb 2026 | Surf brands | 201K | 10.9% | 6 | | Mar 2026 | Surf brands | 201K | 9.1% | 6 | | Apr 2026 | Surf brands | 201K | 9.3% | 6 | | May 2026 | Surf brands | 201K | 9.1% | 6 | | Jun 2026 | Surf brands | 201K | 9.1% | 6 | | Jul 2026 | Surf brands | 201K | 8.3% | 6 | | Aug 2026 | Surf brands | 201K | 9.1% | 6 | | Sep 2026 | Surf brands | 201K | 10.1% | 6 | | Oct 2025 | Snow pants brands | 246K | 14.7% | 3 | | Nov 2025 | Snow pants brands | 301K | 12.7% | 4 | | Dec 2025 | Snow pants brands | 301K | 12.7% | 4 | | Jan 2026 | Snow pants brands | 301K | 12.1% | 4 | | Feb 2026 | Snow pants brands | 201K | 11.8% | 4 | | Mar 2026 | Snow pants brands | 201K | 14.7% | 3 | | Apr 2026 | Snow pants brands | 201K | 16.9% | 3 | | May 2026 | Snow pants brands | 201K | 16% | 3 | | Jun 2026 | Snow pants brands | 201K | 17.1% | 3 | | Jul 2026 | Snow pants brands | 201K | 15.4% | 3 | | Aug 2026 | Snow pants brands | 201K | 15.5% | 3 | | Sep 2026 | Snow pants brands | 201K | 14.2% | 3 | ## How is Volcom measured? Brandwave collects information about searches that people make online using Volcom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “volcom” ## Which surf brands compete with Volcom? - [Roxy](/demand/global-en/brands/roxy): Head-to-head: /demand/global-en/compare/roxy-vs-volcom - [Billabong](/demand/global-en/brands/billabong): Head-to-head: /demand/global-en/compare/billabong-vs-volcom - [Rip Curl](/demand/global-en/brands/rip-curl): Head-to-head: /demand/global-en/compare/rip-curl-vs-volcom - [O'Neill](/demand/global-en/brands/oneill): Head-to-head: /demand/global-en/compare/oneill-vs-volcom - [Quiksilver](/demand/global-en/brands/quiksilver): Head-to-head: /demand/global-en/compare/quiksilver-vs-volcom ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Volcom: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/volcom This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/volcom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.