---
title: "Vogue: search popularity and Share of Search worldwide"
description: "Vogue is magazine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/vogue"
publisher: "Brandwave"
---

# Vogue: search popularity and Share of Search worldwide

Vogue is magazine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vogue
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among magazines**: 10.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Magazines | 3 | 10.7% | 135K |

- [Magazines](/demand/global-en/categories/magazines)

## How has branded search demand for Vogue changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vogue worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide increased from 8.8% to 10.7%.
- Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide peaked at 13% in May 2026 and was lowest at 7.5% in January 2026.
- Across the 11 months ending August 2026, Vogue rose from 4th to 3rd among magazines worldwide.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.
- In August 2026, Vogue gained estimated Share of Search among magazines worldwide, from 9.9% to 10.7%.
- In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.
- In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.
- Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Magazines | 165K | 8.8% | 4 |
| Nov 2025 | Magazines | 201K | 11% | 3 |
| Dec 2025 | Magazines | 135K | 8.8% | 4 |
| Jan 2026 | Magazines | 135K | 7.5% | 4 |
| Feb 2026 | Magazines | 135K | 8% | 4 |
| Mar 2026 | Magazines | 165K | 7.9% | 4 |
| Apr 2026 | Magazines | 165K | 10.2% | 4 |
| May 2026 | Magazines | 201K | 13% | 3 |
| Jun 2026 | Magazines | 135K | 11.4% | 3 |
| Jul 2026 | Magazines | 135K | 9.9% | 3 |
| Aug 2026 | Magazines | 135K | 10.7% | 3 |
| Sep 2026 | Magazines | — | — | — |

## How is Vogue measured?

Brandwave collects information about searches that people make online using Vogue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vogue magazine”

## Which magazines compete with Vogue?

- [National Geographic](/demand/global-en/brands/national-geographic): Head-to-head: /demand/global-en/compare/national-geographic-vs-vogue
- [The Economist](/demand/global-en/brands/the-economist): Head-to-head: /demand/global-en/compare/the-economist-vs-vogue
- [Time](/demand/global-en/brands/time): Head-to-head: /demand/global-en/compare/time-vs-vogue
- [Forbes](/demand/global-en/brands/forbes): Head-to-head: /demand/global-en/compare/forbes-vs-vogue
- [Wired](/demand/global-en/brands/wired): Head-to-head: /demand/global-en/compare/vogue-vs-wired

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vogue: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vogue

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vogue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.