---
title: "VO5: search popularity and Share of Search worldwide"
description: "VO5 is hair care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/vo5"
publisher: "Brandwave"
---

# VO5: search popularity and Share of Search worldwide

VO5 is hair care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: VO5
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hair sprays**: 3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair sprays | 3 | 3% | 14.8K |

- [Hair sprays](/demand/global-en/categories/hair-sprays)

## How has branded search demand for VO5 changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for VO5 worldwide rose from 12.1K to 14.8K.
- Across the 11 months ending August 2026, VO5’s estimated Share of Search among hair sprays worldwide peaked at 4.5% in January 2026 and was lowest at 2.5% in October 2025.

## How did search popularity change for hair sprays worldwide in August 2026?

- In August 2026, Schwarzkopf lost estimated Share of Search among hair sprays worldwide, from 3% to 2%.
- In August 2026, Got2b rose from 5th to 4th among hair sprays worldwide.
- In August 2026, VO5 rose from 4th to 3rd among hair sprays worldwide.
- Estimated monthly branded searches for Elnett worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair sprays | 12.1K | 2.5% | 3 |
| Nov 2025 | Hair sprays | 14.8K | 3.1% | 3 |
| Dec 2025 | Hair sprays | 14.8K | 3.1% | 3 |
| Jan 2026 | Hair sprays | 22.2K | 4.5% | 3 |
| Feb 2026 | Hair sprays | 18.1K | 4% | 3 |
| Mar 2026 | Hair sprays | 18.1K | 3.7% | 3 |
| Apr 2026 | Hair sprays | 18.1K | 3.7% | 3 |
| May 2026 | Hair sprays | 14.8K | 3% | 3 |
| Jun 2026 | Hair sprays | 14.8K | 3% | 3 |
| Jul 2026 | Hair sprays | 14.8K | 3% | 4 |
| Aug 2026 | Hair sprays | 14.8K | 3% | 3 |
| Sep 2026 | Hair sprays | — | — | — |

## How is VO5 measured?

Brandwave collects information about searches that people make online using VO5’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vo5 shampoo”

## Which hair sprays compete with VO5?

- [Pantene](/demand/global-en/brands/pantene): Head-to-head: /demand/global-en/compare/pantene-vs-vo5
- [TRESemmé](/demand/global-en/brands/tresemme): Head-to-head: /demand/global-en/compare/tresemme-vs-vo5
- [Got2b](/demand/global-en/brands/got2b): Head-to-head: /demand/global-en/compare/got2b-vs-vo5
- [Schwarzkopf](/demand/global-en/brands/schwarzkopf): Head-to-head: /demand/global-en/compare/schwarzkopf-vs-vo5
- [Elnett](/demand/global-en/brands/elnett): Head-to-head: /demand/global-en/compare/elnett-vs-vo5

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "VO5: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vo5

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vo5. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.