---
title: "VMware: search popularity and Share of Search worldwide"
description: "VMware is a virtualisation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/vmware"
publisher: "Brandwave"
---

# VMware: search popularity and Share of Search worldwide

VMware is a virtualisation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: VMware
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among virtual machine software**: 19.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Virtual machine software | 3 | 19.9% | 368K |

- [Virtual machine software](/demand/global-en/categories/virtual-machine-software)

## How has branded search demand for VMware changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for VMware worldwide fell from 550K to 368K.
- Across the 11 months ending August 2026, VMware’s estimated Share of Search among virtual machine software worldwide decreased from 21.5% to 19.9%.
- Across the 11 months ending August 2026, VMware’s estimated Share of Search among virtual machine software worldwide peaked at 24.9% in December 2025 and was lowest at 18.4% in May 2026.

## How did search popularity change for virtual machine software worldwide in August 2026?

- In August 2026, QEMU gained estimated Share of Search among virtual machine software worldwide, from 2.7% to 3.3%.
- Estimated monthly branded searches for VMware worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
- Estimated monthly branded searches for Hyper-V worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
- Estimated monthly branded searches for VirtualBox worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.
- Estimated monthly branded searches for Parallels worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Virtual machine software | 550K | 21.5% | 3 |
| Nov 2025 | Virtual machine software | 550K | 21.5% | 3 |
| Dec 2025 | Virtual machine software | 550K | 24.9% | 3 |
| Jan 2026 | Virtual machine software | 550K | 23.1% | 3 |
| Feb 2026 | Virtual machine software | 450K | 21.3% | 3 |
| Mar 2026 | Virtual machine software | 450K | 19.9% | 3 |
| Apr 2026 | Virtual machine software | 450K | 20% | 3 |
| May 2026 | Virtual machine software | 368K | 18.4% | 3 |
| Jun 2026 | Virtual machine software | 368K | 19.9% | 3 |
| Jul 2026 | Virtual machine software | 368K | 20% | 3 |
| Aug 2026 | Virtual machine software | 368K | 19.9% | 3 |
| Sep 2026 | Virtual machine software | — | — | — |

## How is VMware measured?

Brandwave collects information about searches that people make online using VMware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vmware”

## Which virtual machine software compete with VMware?

- [Parallels](/demand/global-en/brands/parallels): Head-to-head: /demand/global-en/compare/parallels-vs-vmware
- [VirtualBox](/demand/global-en/brands/virtualbox): Head-to-head: /demand/global-en/compare/virtualbox-vs-vmware
- [Hyper-V](/demand/global-en/brands/hyper-v): Head-to-head: /demand/global-en/compare/hyper-v-vs-vmware
- [QEMU](/demand/global-en/brands/qemu): Head-to-head: /demand/global-en/compare/qemu-vs-vmware

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "VMware: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vmware

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vmware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.