--- title: "VLC Media Player: search popularity worldwide" description: "VLC Media Player is video conversion software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vlc-media-player" publisher: "Brandwave" --- # VLC Media Player: search popularity worldwide VLC Media Player is video conversion software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: VLC Media Player - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among video conversion software**: 45.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video conversion software | 1 | 45.5% | 1.2M | - [Video conversion software](/demand/global-en/categories/video-conversion-software) ## Top video conversion software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, VLC Media Player was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VLC Media Player is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HandBrake | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shutter Encoder | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | FFmpeg | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VLC Media Player | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Compressor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adobe Media Encoder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Permute | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video conversion software - Asked ChatGPT "Which video conversion tool should I use?": 1. HandBrake, 2. Shutter Encoder, 3. FFmpeg - Asked ChatGPT "What are the best video conversion tools?": 1. HandBrake, 2. Shutter Encoder, 3. FFmpeg, 4. VLC Media Player - Asked ChatGPT "What's the best video conversion tool for video files?": 1. HandBrake, 2. Shutter Encoder, 3. FFmpeg, 4. VLC Media Player - Searched Google, AI Overview "video conversion software": 1. HandBrake, 2. Shutter Encoder, 3. FFmpeg - Searched Google, AI Overview "best video converter": 1. HandBrake, 2. VLC Media Player, 3. Shutter Encoder, 4. FFmpeg Not named in any answer: Compressor, Adobe Media Encoder and Permute. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for VLC Media Player changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for VLC Media Player worldwide fell from 1.5M to 1.2M. - Across the 12 months ending September 2026, VLC Media Player’s share of searches among video conversion software worldwide decreased from 50.9% to 45.5%. - Across the 12 months ending September 2026, VLC Media Player’s share of searches among video conversion software worldwide peaked at 53.8% in February 2026 and was lowest at 45.4% in June 2026. ## How did search popularity change for video conversion software worldwide in September 2026? - In September 2026, Compressor gained share of searches among video conversion software worldwide, from 17.4% to 20.5%. - In September 2026, VLC Media Player lost share of searches among video conversion software worldwide, from 47.3% to 45.5%. - In September 2026, HandBrake lost share of searches among video conversion software worldwide, from 17.4% to 16.8%. - In September 2026, FFmpeg lost share of searches among video conversion software worldwide, from 14.3% to 13.7%. - Estimated monthly branded searches for Shutter Encoder worldwide rose 49.5% over 12 measured months, from 49.5K to 74K in September 2026. - Estimated monthly branded searches for Permute worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video conversion software | 1.5M | 50.9% | 1 | | Nov 2025 | Video conversion software | 1.2M | 45.8% | 1 | | Dec 2025 | Video conversion software | 1.5M | 50.7% | 1 | | Jan 2026 | Video conversion software | 1.5M | 52.5% | 1 | | Feb 2026 | Video conversion software | 1.5M | 53.8% | 1 | | Mar 2026 | Video conversion software | 1.5M | 50.5% | 1 | | Apr 2026 | Video conversion software | 1.5M | 48.9% | 1 | | May 2026 | Video conversion software | 1.5M | 50.6% | 1 | | Jun 2026 | Video conversion software | 1.2M | 45.4% | 1 | | Jul 2026 | Video conversion software | 1.2M | 47.3% | 1 | | Aug 2026 | Video conversion software | 1.2M | 47.3% | 1 | | Sep 2026 | Video conversion software | 1.2M | 45.5% | 1 | ## How are VLC Media Player’s branded searches counted? Brandwave collects information about searches that people make online using VLC Media Player’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vlc media player” ## Which video conversion software compete with VLC Media Player? - [Compressor](/demand/global-en/brands/compressor): Head-to-head: /demand/global-en/compare/compressor-vs-vlc-media-player - [HandBrake](/demand/global-en/brands/handbrake): Head-to-head: /demand/global-en/compare/handbrake-vs-vlc-media-player - [FFmpeg](/demand/global-en/brands/ffmpeg): Head-to-head: /demand/global-en/compare/ffmpeg-vs-vlc-media-player - [Shutter Encoder](/demand/global-en/brands/shutter-encoder): Head-to-head: /demand/global-en/compare/shutter-encoder-vs-vlc-media-player - [Adobe Media Encoder](/demand/global-en/brands/adobe-media-encoder): Head-to-head: /demand/global-en/compare/adobe-media-encoder-vs-vlc-media-player - [Permute](/demand/global-en/brands/permute) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "VLC Media Player: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/vlc-media-player This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vlc-media-player. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.