---
title: "Viva: search popularity worldwide"
description: "Viva makes paper towels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/viva-paper-towels"
publisher: "Brandwave"
---

# Viva: search popularity worldwide

Viva makes paper towels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Viva
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among paper towel brands**: 9.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Paper towel brands | 4 | 9.8% | 22.2K |

- [Paper towel brands](/demand/global-en/categories/paper-towel-brands)

## How has branded search demand for Viva changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Viva worldwide rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Viva’s share of searches among paper towel brands worldwide decreased from 11.2% to 9.8%.
- Across the 12 months ending September 2026, Viva’s share of searches among paper towel brands worldwide peaked at 11.9% in July 2026 and was lowest at 6.5% in March 2026.

## How did search popularity change for paper towel brands worldwide in September 2026?

- In September 2026, Brawny overtook Viva to rank 3rd among paper towel brands worldwide, with 9.8% of the searches.
- In September 2026, Kirkland Signature gained share of searches among paper towel brands worldwide, from 50.5% to 59.5%.
- In September 2026, Bounty lost share of searches among paper towel brands worldwide, from 27.8% to 17.9%.
- Estimated monthly branded searches for Viva worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Paper towel brands | 18.1K | 11.2% | 4 |
| Nov 2025 | Paper towel brands | 14.8K | 7.3% | 4 |
| Dec 2025 | Paper towel brands | 14.8K | 7.3% | 4 |
| Jan 2026 | Paper towel brands | 18.1K | 10% | 4 |
| Feb 2026 | Paper towel brands | 14.8K | 9.1% | 4 |
| Mar 2026 | Paper towel brands | 14.8K | 6.5% | 4 |
| Apr 2026 | Paper towel brands | 14.8K | 9.9% | 4 |
| May 2026 | Paper towel brands | 14.8K | 10% | 4 |
| Jun 2026 | Paper towel brands | 14.8K | 9.5% | 4 |
| Jul 2026 | Paper towel brands | 18.1K | 11.9% | 4 |
| Aug 2026 | Paper towel brands | 22.2K | 10.2% | 3 |
| Sep 2026 | Paper towel brands | 22.2K | 9.8% | 4 |

## How are Viva’s branded searches counted?

Brandwave collects information about searches that people make online using Viva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “viva paper towels”

## Which paper towel brands compete with Viva?

- [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-viva-paper-towels
- [Bounty](/demand/global-en/brands/bounty): Head-to-head: /demand/global-en/compare/bounty-vs-viva-paper-towels
- [Brawny](/demand/global-en/brands/brawny): Head-to-head: /demand/global-en/compare/brawny-vs-viva-paper-towels
- [Scott](/demand/global-en/brands/scott): Head-to-head: /demand/global-en/compare/scott-vs-viva-paper-towels
- [Plenty](/demand/global-en/brands/plenty-towels): Head-to-head: /demand/global-en/compare/plenty-towels-vs-viva-paper-towels

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Viva: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/viva-paper-towels

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/viva-paper-towels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.