---
title: "Vital Proteins: search popularity and Share of Search worldwide"
description: "Vital Proteins makes collagen supplements sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/vital-proteins"
publisher: "Brandwave"
---

# Vital Proteins: search popularity and Share of Search worldwide

Vital Proteins makes collagen supplements sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vital Proteins
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among collagen supplements**: 35.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Collagen supplements | 1 | 35.4% | 60.5K |

- [Collagen supplements](/demand/global-en/categories/collagen-supplements)

## How has branded search demand for Vital Proteins changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vital Proteins worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide increased from 33.6% to 35.4%.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide peaked at 40.6% in April 2026 and was lowest at 29.3% in January 2026.
- Across the 11 months ending August 2026, Vital Proteins rose from 2nd to 1st among collagen supplements worldwide.

## How did search popularity change for collagen supplements worldwide in August 2026?

- Estimated monthly branded searches for Further Food worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
- Estimated monthly branded searches for Nature's Bounty worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
- Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Collagen supplements | 74K | 33.6% | 2 |
| Nov 2025 | Collagen supplements | 74K | 35.6% | 1 |
| Dec 2025 | Collagen supplements | 60.5K | 31.7% | 3 |
| Jan 2026 | Collagen supplements | 74K | 29.3% | 3 |
| Feb 2026 | Collagen supplements | 74K | 35.8% | 1 |
| Mar 2026 | Collagen supplements | 90.5K | 40.3% | 1 |
| Apr 2026 | Collagen supplements | 90.5K | 40.6% | 1 |
| May 2026 | Collagen supplements | 74K | 35.8% | 1 |
| Jun 2026 | Collagen supplements | 74K | 37.9% | 1 |
| Jul 2026 | Collagen supplements | 60.5K | 35.6% | 1 |
| Aug 2026 | Collagen supplements | 60.5K | 35.4% | 1 |
| Sep 2026 | Collagen supplements | — | — | — |

## How is Vital Proteins measured?

Brandwave collects information about searches that people make online using Vital Proteins’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vital proteins”

## Which collagen supplements compete with Vital Proteins?

- [Bulletproof](/demand/global-en/brands/bulletproof): Head-to-head: /demand/global-en/compare/bulletproof-vs-vital-proteins
- [Nature's Bounty](/demand/global-en/brands/nature-s-bounty): Head-to-head: /demand/global-en/compare/nature-s-bounty-vs-vital-proteins
- [Ancient Nutrition](/demand/global-en/brands/ancient-nutrition): Head-to-head: /demand/global-en/compare/ancient-nutrition-vs-vital-proteins
- [Dose & Co](/demand/global-en/brands/dose-co): Head-to-head: /demand/global-en/compare/dose-co-vs-vital-proteins
- [Further Food](/demand/global-en/brands/further-food): Head-to-head: /demand/global-en/compare/further-food-vs-vital-proteins

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vital Proteins: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vital-proteins

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vital-proteins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.