--- title: "Virtuous: search popularity worldwide" description: "Donor management and fundraising software for nonprofits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/virtuous-crm" publisher: "Brandwave" --- # Virtuous: search popularity worldwide Donor management and fundraising software for nonprofits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Virtuous - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among fundraising CRM platforms**: 0.75% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fundraising CRM platforms | 9 | 0.75% | 1K | | Donor CRM platforms | 8 | 1.1% | 1K | - [Fundraising CRM platforms](/demand/global-en/categories/fundraising-crm-platforms) - [Donor CRM platforms](/demand/global-en/categories/donor-crm-platforms) ## Top fundraising CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Virtuous is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bloomerang | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Little Green Light | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Givebutter | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Neon CRM | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | DonorPerfect | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Salesforce Nonprofit Cloud | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Virtuous | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Raiser's Edge | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Keela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fundraising CRM platforms - Asked ChatGPT "Which fundraising CRM should I use?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. Givebutter, 5. Salesforce Nonprofit Cloud - Asked ChatGPT "What are the best fundraising CRMs?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. DonorPerfect, 5. Salesforce Nonprofit Cloud, 6. Raiser's Edge, 7. Givebutter, 8. Virtuous - Asked ChatGPT "What's the best fundraising CRM for a nonprofit team?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. Salesforce Nonprofit Cloud, 5. DonorPerfect - Searched Google, AI Overview "fundraising crm": 1. Little Green Light, 2. Givebutter, 3. Bloomerang, 4. DonorPerfect, 5. Virtuous, 6. Salesforce Nonprofit Cloud, 7. Raiser's Edge - Searched Google, AI Overview "nonprofit crm software": 1. Givebutter, 2. Little Green Light, 3. Bloomerang, 4. Virtuous, 5. DonorPerfect, 6. Salesforce Nonprofit Cloud, 7. Raiser's Edge Not named in any answer: Keela. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Virtuous changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Virtuous worldwide fell from 1.3K to 1K. - Across the 12 months ending September 2026, Virtuous’ share of searches among fundraising CRM platforms worldwide held steady, from 1% to 0.75%. - Across the 12 months ending September 2026, Virtuous’ share of searches among donor CRM platforms worldwide held steady, from 1.4% to 1.1%. ## How did search popularity change for fundraising CRM platforms worldwide in September 2026? - In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%. - In September 2026, Raiser's Edge gained share of searches among fundraising CRM platforms worldwide, from 12.4% to 13.5%. - In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%. - In September 2026, Little Green Light lost share of searches among fundraising CRM platforms worldwide, from 10.1% to 9%. - In September 2026, DonorPerfect lost share of searches among fundraising CRM platforms worldwide, from 4.5% to 4%. - Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026. ## How did search popularity change for donor CRM platforms worldwide in September 2026? - In September 2026, Givebutter gained share of searches among donor CRM platforms worldwide, from 60.4% to 64.6%. - In September 2026, Little Green Light lost share of searches among donor CRM platforms worldwide, from 14.8% to 12.9%. - In September 2026, DonorPerfect lost share of searches among donor CRM platforms worldwide, from 6.6% to 5.8%. - In September 2026, Kindful lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%. - In September 2026, Neon CRM lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%. - Virtuous’ share of searches among donor CRM platforms worldwide has lost ground for 3 months in a row, from 1.6% to 1.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fundraising CRM platforms | 1.3K | 1% | 9 | | Nov 2025 | Fundraising CRM platforms | 1K | 0.88% | 9 | | Dec 2025 | Fundraising CRM platforms | 1K | 0.93% | 9 | | Jan 2026 | Fundraising CRM platforms | 1K | 0.82% | 9 | | Feb 2026 | Fundraising CRM platforms | 1K | 0.85% | 9 | | Mar 2026 | Fundraising CRM platforms | 1.3K | 1% | 9 | | Apr 2026 | Fundraising CRM platforms | 1.3K | 1.1% | 9 | | May 2026 | Fundraising CRM platforms | 1.3K | 0.93% | 9 | | Jun 2026 | Fundraising CRM platforms | 1.3K | 1.1% | 9 | | Jul 2026 | Fundraising CRM platforms | 1K | 0.93% | 9 | | Aug 2026 | Fundraising CRM platforms | 1K | 0.84% | 9 | | Sep 2026 | Fundraising CRM platforms | 1K | 0.75% | 9 | | Oct 2025 | Donor CRM platforms | 1.3K | 1.4% | 8 | | Nov 2025 | Donor CRM platforms | 1K | 1.2% | 8 | | Dec 2025 | Donor CRM platforms | 1K | 1.2% | 8 | | Jan 2026 | Donor CRM platforms | 1K | 1.1% | 8 | | Feb 2026 | Donor CRM platforms | 1K | 1.2% | 8 | | Mar 2026 | Donor CRM platforms | 1.3K | 1.4% | 8 | | Apr 2026 | Donor CRM platforms | 1.3K | 1.4% | 8 | | May 2026 | Donor CRM platforms | 1.3K | 1.6% | 8 | | Jun 2026 | Donor CRM platforms | 1.3K | 1.6% | 8 | | Jul 2026 | Donor CRM platforms | 1K | 1.4% | 8 | | Aug 2026 | Donor CRM platforms | 1K | 1.2% | 8 | | Sep 2026 | Donor CRM platforms | 1K | 1.1% | 8 | ## How are Virtuous’ branded searches counted? Brandwave collects information about searches that people make online using Virtuous’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “virtuous crm” ## Which fundraising CRM platforms compete with Virtuous? - [Givebutter](/demand/global-en/brands/givebutter) - [Keela](/demand/global-en/brands/keela) - [Raiser's Edge](/demand/global-en/brands/raisers-edge) - [Little Green Light](/demand/global-en/brands/little-green-light): Head-to-head: /demand/global-en/compare/little-green-light-vs-virtuous-crm - [DonorPerfect](/demand/global-en/brands/donorperfect): Head-to-head: /demand/global-en/compare/donorperfect-vs-virtuous-crm - [Neon CRM](/demand/global-en/brands/neon-crm): Head-to-head: /demand/global-en/compare/neon-crm-vs-virtuous-crm - [Bloomerang](/demand/global-en/brands/bloomerang): Head-to-head: /demand/global-en/compare/bloomerang-vs-virtuous-crm - [Salesforce Nonprofit Cloud](/demand/global-en/brands/salesforce-nonprofit-cloud): Head-to-head: /demand/global-en/compare/salesforce-nonprofit-cloud-vs-virtuous-crm ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Virtuous: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/virtuous-crm This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/virtuous-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.