--- title: "Vileda: search popularity and Share of Search worldwide" description: "Vileda makes mops and cleaning tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vileda" publisher: "Brandwave" --- # Vileda: search popularity and Share of Search worldwide Vileda makes mops and cleaning tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vileda - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among mop brands**: 16.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mop brands | 3 | 16.4% | 165K | | Clothes airers | 1 | 44.1% | 165K | - [Mop brands](/demand/global-en/categories/mop-brands) - [Clothes airers](/demand/global-en/categories/clothes-airers) ## How has branded search demand for Vileda changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Vileda worldwide fell from 201K to 165K. - Across the 11 months ending August 2026, Vileda’s estimated Share of Search among mop brands worldwide decreased from 19% to 16.4%. - Across the 11 months ending August 2026, Vileda’s estimated Share of Search among mop brands worldwide peaked at 21.2% in December 2025 and was lowest at 16.4% in August 2026. - Across the 11 months ending August 2026, Vileda’s estimated Share of Search among clothes airers worldwide decreased from 54.5% to 44.1%. ## How did search popularity change for mop brands worldwide in August 2026? - In August 2026, BISSELL gained estimated Share of Search among mop brands worldwide, from 45.1% to 50.2%. - In August 2026, Vileda lost estimated Share of Search among mop brands worldwide, from 19.9% to 16.4%. - In August 2026, Leifheit lost estimated Share of Search among mop brands worldwide, from 7.3% to 6%. - Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for clothes airers worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among clothes airers worldwide, from 31.8% to 36.1%. - In August 2026, Vileda lost estimated Share of Search among clothes airers worldwide, from 47.6% to 44.1%. - In August 2026, Leifheit lost estimated Share of Search among clothes airers worldwide, from 17.5% to 16.2%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mop brands | 201K | 19% | 3 | | Nov 2025 | Mop brands | 201K | 17.7% | 3 | | Dec 2025 | Mop brands | 201K | 21.2% | 3 | | Jan 2026 | Mop brands | 201K | 20.2% | 3 | | Feb 2026 | Mop brands | 201K | 21% | 3 | | Mar 2026 | Mop brands | 201K | 19.2% | 3 | | Apr 2026 | Mop brands | 165K | 18.1% | 3 | | May 2026 | Mop brands | 165K | 19.5% | 3 | | Jun 2026 | Mop brands | 165K | 20% | 3 | | Jul 2026 | Mop brands | 165K | 19.9% | 3 | | Aug 2026 | Mop brands | 165K | 16.4% | 3 | | Sep 2026 | Mop brands | — | — | — | | Oct 2025 | Clothes airers | 201K | 54.5% | 1 | | Nov 2025 | Clothes airers | 201K | 49.3% | 1 | | Dec 2025 | Clothes airers | 201K | 54% | 1 | | Jan 2026 | Clothes airers | 201K | 49.8% | 1 | | Feb 2026 | Clothes airers | 201K | 51.9% | 1 | | Mar 2026 | Clothes airers | 201K | 45.7% | 1 | | Apr 2026 | Clothes airers | 165K | 45.5% | 1 | | May 2026 | Clothes airers | 165K | 44.3% | 1 | | Jun 2026 | Clothes airers | 165K | 50.3% | 1 | | Jul 2026 | Clothes airers | 165K | 47.6% | 1 | | Aug 2026 | Clothes airers | 165K | 44.1% | 1 | | Sep 2026 | Clothes airers | — | — | — | ## How is Vileda measured? Brandwave collects information about searches that people make online using Vileda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vileda” ## Which mop brands compete with Vileda? - [BISSELL](/demand/global-en/brands/bissell): Head-to-head: /demand/global-en/compare/bissell-vs-vileda - [Swiffer](/demand/global-en/brands/swiffer): Head-to-head: /demand/global-en/compare/swiffer-vs-vileda - [Leifheit](/demand/global-en/brands/leifheit): Head-to-head: /demand/global-en/compare/leifheit-vs-vileda - [O-Cedar](/demand/global-en/brands/o-cedar): Head-to-head: /demand/global-en/compare/o-cedar-vs-vileda - [Beldray](/demand/global-en/brands/beldray): Head-to-head: /demand/global-en/compare/beldray-vs-vileda ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vileda: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vileda This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vileda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.