---
title: "Viktor&Rolf: search popularity worldwide"
description: "Viktor&Rolf is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/viktor-and-rolf"
publisher: "Brandwave"
---

# Viktor&Rolf: search popularity worldwide

Viktor&Rolf is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Viktor&Rolf
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among fragrance brands**: 0.38%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 9 | 0.38% | 60.5K |

- [Fragrance brands](/demand/global-en/categories/fragrance-brands)

## How has branded search demand for Viktor&Rolf changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Viktor&Rolf worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands worldwide held steady, from 0.45% to 0.38%.

## How did search popularity change for fragrance brands worldwide in September 2026?

- In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 9.3% estimated Share of Search.
- In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search.
- In September 2026, Versace lost estimated Share of Search among fragrance brands worldwide, from 9.6% to 7.6%.
- In September 2026, Chanel lost estimated Share of Search among fragrance brands worldwide, from 47% to 45.7%.
- In September 2026, Gucci lost estimated Share of Search among fragrance brands worldwide, from 17.5% to 17%.
- Estimated monthly branded searches for Rabanne worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 74K | 0.45% | 9 |
| Nov 2025 | Fragrance brands | 90.5K | 0.52% | 9 |
| Dec 2025 | Fragrance brands | 110K | 0.5% | 9 |
| Jan 2026 | Fragrance brands | 74K | 0.34% | 9 |
| Feb 2026 | Fragrance brands | 60.5K | 0.4% | 9 |
| Mar 2026 | Fragrance brands | 60.5K | 0.36% | 9 |
| Apr 2026 | Fragrance brands | 49.5K | 0.31% | 9 |
| May 2026 | Fragrance brands | 49.5K | 0.26% | 9 |
| Jun 2026 | Fragrance brands | 49.5K | 0.26% | 9 |
| Jul 2026 | Fragrance brands | 49.5K | 0.31% | 9 |
| Aug 2026 | Fragrance brands | 49.5K | 0.32% | 9 |
| Sep 2026 | Fragrance brands | 60.5K | 0.38% | 9 |

## How is Viktor&Rolf measured?

Brandwave collects information about searches that people make online using Viktor&Rolf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “viktor and rolf”

## Which fragrance brands compete with Viktor&Rolf?

- [Chanel](/demand/global-en/brands/chanel)
- [Gucci](/demand/global-en/brands/gucci)
- [Carolina Herrera](/demand/global-en/brands/carolina-herrera)
- [Tom Ford](/demand/global-en/brands/tom-ford): Head-to-head: /demand/global-en/compare/tom-ford-vs-viktor-and-rolf
- [Versace](/demand/global-en/brands/versace): Head-to-head: /demand/global-en/compare/versace-vs-viktor-and-rolf
- [Yves Saint Laurent](/demand/global-en/brands/yves-saint-laurent): Head-to-head: /demand/global-en/compare/viktor-and-rolf-vs-yves-saint-laurent
- [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/jo-malone-vs-viktor-and-rolf
- [Rabanne](/demand/global-en/brands/rabanne): Head-to-head: /demand/global-en/compare/rabanne-vs-viktor-and-rolf

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Viktor&Rolf: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/viktor-and-rolf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.