--- title: "Viking: search popularity worldwide" description: "Viking is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/viking" publisher: "Brandwave" --- # Viking: search popularity worldwide Viking is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Viking - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cruise lines**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cruise lines | 8 | 4.3% | 368K | - [Cruise lines](/demand/global-en/categories/cruise-lines) ## Top cruise lines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Viking was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Viking is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Caribbean | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Disney Cruise Line | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Carnival Cruise Line | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Celebrity Cruises | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Princess Cruises | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Norwegian Cruise Line | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Viking | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | MSC Cruises | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cruise lines - Asked ChatGPT "Which cruise line should I book?": 1. Royal Caribbean, 2. Celebrity Cruises, 3. Carnival Cruise Line, 4. Disney Cruise Line, 5. Princess Cruises - Asked ChatGPT "What are the best cruise lines?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Celebrity Cruises, 4. Viking, 5. Princess Cruises, 6. Carnival Cruise Line - Asked ChatGPT "What's the best cruise line for a family trip?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises - Searched Google, AI Overview "cruise lines": 1. Carnival Cruise Line, 2. Royal Caribbean, 3. Disney Cruise Line, 4. Celebrity Cruises, 5. Norwegian Cruise Line, 6. Princess Cruises, 7. MSC Cruises, 8. Viking - Searched Google, AI Overview "family cruise line": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Viking changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Viking worldwide held steady at 368K. - Across the 12 months ending September 2026, Viking’s share of searches among cruise lines worldwide peaked at 5.1% in June 2026 and was lowest at 3.5% in November 2025. ## How did search popularity change for cruise lines worldwide in September 2026? - In September 2026, Norwegian Cruise Line overtook Princess Cruises to rank 5th among cruise lines worldwide, with 9.6% of the searches. - In September 2026, Royal Caribbean gained share of searches among cruise lines worldwide, from 29.7% to 32.1%. - In September 2026, MSC Cruises gained share of searches among cruise lines worldwide, from 13.2% to 14.3%. - In September 2026, Disney Cruise Line lost share of searches among cruise lines worldwide, from 16.8% to 15.2%. - In September 2026, Celebrity Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%. - In September 2026, Princess Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cruise lines | 368K | 4.4% | 8 | | Nov 2025 | Cruise lines | 301K | 3.5% | 8 | | Dec 2025 | Cruise lines | 301K | 3.7% | 8 | | Jan 2026 | Cruise lines | 550K | 4.8% | 8 | | Feb 2026 | Cruise lines | 368K | 4% | 8 | | Mar 2026 | Cruise lines | 368K | 3.8% | 8 | | Apr 2026 | Cruise lines | 368K | 3.8% | 8 | | May 2026 | Cruise lines | 450K | 4.9% | 8 | | Jun 2026 | Cruise lines | 450K | 5.1% | 8 | | Jul 2026 | Cruise lines | 450K | 4.5% | 8 | | Aug 2026 | Cruise lines | 450K | 4.9% | 8 | | Sep 2026 | Cruise lines | 368K | 4.3% | 8 | ## How are Viking’s branded searches counted? Brandwave collects information about searches that people make online using Viking’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “viking cruises” ## Which cruise lines compete with Viking? - [Royal Caribbean](/demand/global-en/brands/royal-caribbean) - [Disney Cruise Line](/demand/global-en/brands/disney-cruise-line) - [MSC Cruises](/demand/global-en/brands/msc-cruises): Head-to-head: /demand/global-en/compare/msc-cruises-vs-viking - [Celebrity Cruises](/demand/global-en/brands/celebrity-cruises): Head-to-head: /demand/global-en/compare/celebrity-cruises-vs-viking - [Norwegian Cruise Line](/demand/global-en/brands/norwegian-cruise-line): Head-to-head: /demand/global-en/compare/norwegian-cruise-line-vs-viking - [Princess Cruises](/demand/global-en/brands/princess-cruises): Head-to-head: /demand/global-en/compare/princess-cruises-vs-viking - [Carnival Cruise Line](/demand/global-en/brands/carnival-cruise-line): Head-to-head: /demand/global-en/compare/carnival-cruise-line-vs-viking ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Viking: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/viking This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/viking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.