--- title: "Victoria's Secret: search popularity and Share of Search worldwide" description: "Victoria's Secret is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/victorias-secret" publisher: "Brandwave" --- # Victoria's Secret: search popularity and Share of Search worldwide Victoria's Secret is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Victoria's Secret - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sports bra brands**: 0.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports bra brands | 5 | 0.3% | 165K | | Bras | 4 | 2.3% | 165K | - [Sports bra brands](/demand/global-en/categories/sports-bra-brands) - [Bras](/demand/global-en/categories/bras) ## How has branded search demand for Victoria's Secret changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Victoria's Secret worldwide held steady at 165K. - Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among sports bra brands worldwide held steady at 0.3%. - Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among bras worldwide held steady, from 2.1% to 2.3%. ## How did search popularity change for sports bra brands worldwide in August 2026? - Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for bras worldwide in August 2026? - Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026. - Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports bra brands | 165K | 0.3% | 5 | | Nov 2025 | Sports bra brands | 201K | 0.25% | 5 | | Dec 2025 | Sports bra brands | 165K | 0.23% | 5 | | Jan 2026 | Sports bra brands | 135K | 0.23% | 5 | | Feb 2026 | Sports bra brands | 135K | 0.26% | 5 | | Mar 2026 | Sports bra brands | 135K | 0.22% | 5 | | Apr 2026 | Sports bra brands | 165K | 0.32% | 5 | | May 2026 | Sports bra brands | 165K | 0.3% | 5 | | Jun 2026 | Sports bra brands | 165K | 0.3% | 5 | | Jul 2026 | Sports bra brands | 165K | 0.3% | 5 | | Aug 2026 | Sports bra brands | 165K | 0.3% | 5 | | Sep 2026 | Sports bra brands | — | — | — | | Oct 2025 | Bras | 165K | 2.1% | 4 | | Nov 2025 | Bras | 201K | 1.9% | 4 | | Dec 2025 | Bras | 165K | 1.7% | 4 | | Jan 2026 | Bras | 135K | 1.7% | 4 | | Feb 2026 | Bras | 135K | 1.7% | 4 | | Mar 2026 | Bras | 135K | 1.4% | 4 | | Apr 2026 | Bras | 165K | 2.3% | 4 | | May 2026 | Bras | 165K | 2.1% | 4 | | Jun 2026 | Bras | 165K | 2.3% | 4 | | Jul 2026 | Bras | 165K | 2.3% | 4 | | Aug 2026 | Bras | 165K | 2.3% | 4 | | Sep 2026 | Bras | — | — | — | ## How is Victoria's Secret measured? Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “victorias secret” ## Which sports bra brands compete with Victoria's Secret? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-victorias-secret - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/nike-vs-victorias-secret - [Lululemon](/demand/global-en/brands/lululemon): Head-to-head: /demand/global-en/compare/lululemon-vs-victorias-secret - [Under Armour](/demand/global-en/brands/under-armour): Head-to-head: /demand/global-en/compare/under-armour-vs-victorias-secret ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Victoria's Secret: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.