--- title: "Victoria Beckham Beauty: search popularity worldwide" description: "Victoria Beckham Beauty is a makeup and skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/victoria-beckham-beauty" publisher: "Brandwave" --- # Victoria Beckham Beauty: search popularity worldwide Victoria Beckham Beauty is a makeup and skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Victoria Beckham Beauty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among eye pencil brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Eye pencil brands | 5 | 1.1% | 18.1K | - [Eye pencil brands](/demand/global-en/categories/eye-pencil-brands) ## Top eye pencil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Victoria Beckham Beauty was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Victoria Beckham Beauty is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Urban Decay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maybelline | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Victoria Beckham Beauty | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | NYX Professional Makeup | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye pencil brands - Asked ChatGPT "Which eye pencil brand should I buy?": 1. Urban Decay, 2. Maybelline - Asked ChatGPT "What are the best eye pencil brands?": 1. Urban Decay, 2. Maybelline - Asked ChatGPT "What's the best eye pencil brand for defined eyes?": 1. Urban Decay, 2. Maybelline - Searched Google, AI Overview "best eye pencil": 1. Victoria Beckham Beauty, 2. Urban Decay, 3. NYX Professional Makeup - Searched Google, AI Overview "eyeliner pencil": 1. Victoria Beckham Beauty, 2. NYX Professional Makeup, 3. Urban Decay Not named in any answer: Estée Lauder. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Victoria Beckham Beauty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Victoria Beckham Beauty worldwide fell from 33.1K to 18.1K. - Across the 12 months ending September 2026, Victoria Beckham Beauty’s share of searches among eye pencil brands worldwide held steady, from 1.5% to 1.1%. ## How did search popularity change for eye pencil brands worldwide in September 2026? - In September 2026, Estée Lauder gained share of searches among eye pencil brands worldwide, from 47.4% to 51.5%. - In September 2026, Maybelline gained share of searches among eye pencil brands worldwide, from 1.9% to 2.5%. - In September 2026, NYX Professional Makeup lost share of searches among eye pencil brands worldwide, from 43.1% to 39.1%. - In September 2026, Urban Decay lost share of searches among eye pencil brands worldwide, from 6.3% to 5.7%. - Estimated monthly branded searches for Victoria Beckham Beauty worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Eye pencil brands | 33.1K | 1.5% | 5 | | Nov 2025 | Eye pencil brands | 49.5K | 1.6% | 4 | | Dec 2025 | Eye pencil brands | 49.5K | 1.9% | 4 | | Jan 2026 | Eye pencil brands | 40.5K | 1.9% | 4 | | Feb 2026 | Eye pencil brands | 22.2K | 1.2% | 5 | | Mar 2026 | Eye pencil brands | 22.2K | 1% | 5 | | Apr 2026 | Eye pencil brands | 22.2K | 1.2% | 5 | | May 2026 | Eye pencil brands | 22.2K | 1.2% | 5 | | Jun 2026 | Eye pencil brands | 18.1K | 1% | 5 | | Jul 2026 | Eye pencil brands | 18.1K | 1.1% | 5 | | Aug 2026 | Eye pencil brands | 22.2K | 1.3% | 5 | | Sep 2026 | Eye pencil brands | 18.1K | 1.1% | 5 | ## How are Victoria Beckham Beauty’s branded searches counted? Brandwave collects information about searches that people make online using Victoria Beckham Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “victoria beckham eyeliner” ## Which eye pencil brands compete with Victoria Beckham Beauty? - [Estée Lauder](/demand/global-en/brands/estee-lauder): Head-to-head: /demand/global-en/compare/estee-lauder-vs-victoria-beckham-beauty - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup): Head-to-head: /demand/global-en/compare/nyx-professional-makeup-vs-victoria-beckham-beauty - [Urban Decay](/demand/global-en/brands/urban-decay): Head-to-head: /demand/global-en/compare/urban-decay-vs-victoria-beckham-beauty - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-victoria-beckham-beauty ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Victoria Beckham Beauty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/victoria-beckham-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/victoria-beckham-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.