--- title: "Vicks: search popularity worldwide" description: "Vicks makes cold and flu remedies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vicks" publisher: "Brandwave" --- # Vicks: search popularity worldwide Vicks makes cold and flu remedies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vicks - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among humidifier brands**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Humidifier brands | 5 | 0.16% | 2.4K | | Baby thermometers | 4 | 0.29% | 2.4K | - [Humidifier brands](/demand/global-en/categories/humidifier-brands) - [Baby thermometers](/demand/global-en/categories/baby-thermometers) ## How has branded search demand for Vicks changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Vicks worldwide fell from 3.6K to 2.4K. - Across the 11 months ending August 2026, Vicks’ estimated Share of Search among humidifier brands worldwide held steady, from 0.27% to 0.16%. - Across the 11 months ending August 2026, Vicks’ estimated Share of Search among baby thermometers worldwide held steady, from 0.47% to 0.29%. ## How did search popularity change for humidifier brands worldwide in August 2026? - In August 2026, Crane gained estimated Share of Search among humidifier brands worldwide, from 30.1% to 35.9%. - In August 2026, Dreo lost estimated Share of Search among humidifier brands worldwide, from 7.5% to 4.1%. - In August 2026, Levoit lost estimated Share of Search among humidifier brands worldwide, from 17.4% to 15.8%. - In August 2026, Canopy lost estimated Share of Search among humidifier brands worldwide, from 45% to 44%. - Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026. ## How did search popularity change for baby thermometers worldwide in August 2026? - In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%. - In August 2026, Braun lost estimated Share of Search among baby thermometers worldwide, from 27.5% to 24.7%. - In August 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 18.6% to 16.6%. - Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026. - Estimated monthly branded searches for Exergen worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Humidifier brands | 3.6K | 0.27% | 5 | | Nov 2025 | Humidifier brands | 3.6K | 0.26% | 5 | | Dec 2025 | Humidifier brands | 4.4K | 0.32% | 5 | | Jan 2026 | Humidifier brands | 4.4K | 0.29% | 5 | | Feb 2026 | Humidifier brands | 3.6K | 0.29% | 5 | | Mar 2026 | Humidifier brands | 2.9K | 0.2% | 5 | | Apr 2026 | Humidifier brands | 2.4K | 0.16% | 5 | | May 2026 | Humidifier brands | 2.4K | 0.16% | 5 | | Jun 2026 | Humidifier brands | 2.4K | 0.16% | 5 | | Jul 2026 | Humidifier brands | 1.9K | 0.13% | 5 | | Aug 2026 | Humidifier brands | 2.4K | 0.16% | 5 | | Sep 2026 | Humidifier brands | — | — | — | | Oct 2025 | Baby thermometers | 3.6K | 0.47% | 4 | | Nov 2025 | Baby thermometers | 3.6K | 0.36% | 4 | | Dec 2025 | Baby thermometers | 4.4K | 0.52% | 4 | | Jan 2026 | Baby thermometers | 4.4K | 0.56% | 4 | | Feb 2026 | Baby thermometers | 3.6K | 0.55% | 4 | | Mar 2026 | Baby thermometers | 2.9K | 0.38% | 4 | | Apr 2026 | Baby thermometers | 2.4K | 0.32% | 4 | | May 2026 | Baby thermometers | 2.4K | 0.33% | 4 | | Jun 2026 | Baby thermometers | 2.4K | 0.33% | 4 | | Jul 2026 | Baby thermometers | 1.9K | 0.26% | 4 | | Aug 2026 | Baby thermometers | 2.4K | 0.29% | 4 | | Sep 2026 | Baby thermometers | — | — | — | ## How is Vicks measured? Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vicks cough” ## Which humidifier brands compete with Vicks? - [Canopy](/demand/global-en/brands/canopy): Head-to-head: /demand/global-en/compare/canopy-vs-vicks - [Crane](/demand/global-en/brands/crane): Head-to-head: /demand/global-en/compare/crane-vs-vicks - [Levoit](/demand/global-en/brands/levoit): Head-to-head: /demand/global-en/compare/levoit-vs-vicks - [Dreo](/demand/global-en/brands/dreo): Head-to-head: /demand/global-en/compare/dreo-vs-vicks ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vicks: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/vicks This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.