--- title: "Veterinary Formula: search popularity worldwide" description: "A pet shampoo and skin care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/veterinary-formula" publisher: "Brandwave" --- # Veterinary Formula: search popularity worldwide A pet shampoo and skin care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Veterinary Formula - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dog shampoo brands**: 0.53% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog shampoo brands | 7 | 0.53% | 880 | - [Dog shampoo brands](/demand/global-en/categories/dog-shampoo-brands) ## Top dog shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Veterinary Formula was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Veterinary Formula is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Earthbath | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Veterinary Formula | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Wahl | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Vet's Best | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | TropiClean | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Pet Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog shampoo brands - Asked ChatGPT "Which dog shampoo brand should I buy?": 1. Earthbath, 2. Veterinary Formula, 3. Wahl - Asked ChatGPT "What are the best dog shampoo brands?": 1. Earthbath, 2. Burt's Bees, 3. Veterinary Formula, 4. Wahl - Asked ChatGPT "What's the best dog shampoo brand for sensitive skin?": 1. Earthbath, 2. Veterinary Formula, 3. Vet's Best - Searched Google, AI Overview "best dog shampoo": 1. Burt's Bees, 2. Veterinary Formula, 3. Earthbath, 4. Wahl, 5. TropiClean - Searched Google, AI Overview "dog shampoo for sensitive skin": 1. Earthbath, 2. TropiClean Not named in any answer: Pet Head. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Veterinary Formula changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Veterinary Formula worldwide fell from 1.3K to 880. - Across the 12 months ending September 2026, Veterinary Formula’s share of searches among dog shampoo brands worldwide held steady, from 0.66% to 0.53%. ## How did search popularity change for dog shampoo brands worldwide in September 2026? - In September 2026, Burt's Bees gained share of searches among dog shampoo brands worldwide, from 78.4% to 82.5%. - In September 2026, Earthbath lost share of searches among dog shampoo brands worldwide, from 4.4% to 2.7%. - In September 2026, TropiClean lost share of searches among dog shampoo brands worldwide, from 8.8% to 7.6%. - In September 2026, Vet's Best rose from 4th to 3rd among dog shampoo brands worldwide. - Estimated monthly branded searches for Veterinary Formula worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog shampoo brands | 1.3K | 0.66% | 7 | | Nov 2025 | Dog shampoo brands | 1K | 0.36% | 7 | | Dec 2025 | Dog shampoo brands | 1.6K | 0.67% | 7 | | Jan 2026 | Dog shampoo brands | 1.6K | 0.77% | 7 | | Feb 2026 | Dog shampoo brands | 880 | 0.53% | 7 | | Mar 2026 | Dog shampoo brands | 1K | 0.59% | 7 | | Apr 2026 | Dog shampoo brands | 1K | 0.58% | 7 | | May 2026 | Dog shampoo brands | 880 | 0.51% | 7 | | Jun 2026 | Dog shampoo brands | 880 | 0.71% | 7 | | Jul 2026 | Dog shampoo brands | 880 | 0.61% | 7 | | Aug 2026 | Dog shampoo brands | 880 | 0.62% | 7 | | Sep 2026 | Dog shampoo brands | 880 | 0.53% | 7 | ## How are Veterinary Formula’s branded searches counted? Brandwave collects information about searches that people make online using Veterinary Formula’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “veterinary formula clinical care” ## Which dog shampoo brands compete with Veterinary Formula? - [Burt's Bees](/demand/global-en/brands/burts-bees) - [TropiClean](/demand/global-en/brands/tropiclean): Head-to-head: /demand/global-en/compare/tropiclean-vs-veterinary-formula - [Vet's Best](/demand/global-en/brands/vets-best): Head-to-head: /demand/global-en/compare/veterinary-formula-vs-vets-best - [Earthbath](/demand/global-en/brands/earthbath): Head-to-head: /demand/global-en/compare/earthbath-vs-veterinary-formula - [Pet Head](/demand/global-en/brands/pet-head): Head-to-head: /demand/global-en/compare/pet-head-vs-veterinary-formula - [Wahl](/demand/global-en/brands/wahl): Head-to-head: /demand/global-en/compare/veterinary-formula-vs-wahl ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Veterinary Formula: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/veterinary-formula This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/veterinary-formula. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.