---
title: "Vestiaire Collective: search popularity and Share of Search worldwide"
description: "Vestiaire Collective is a resale fashion platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/vestiaire-collective"
publisher: "Brandwave"
---

# Vestiaire Collective: search popularity and Share of Search worldwide

Vestiaire Collective is a resale fashion platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vestiaire Collective
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among resale fashion platforms**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Resale fashion platforms | 5 | 1.5% | 550K |

- [Resale fashion platforms](/demand/global-en/categories/resale-fashion-platforms)

## How has branded search demand for Vestiaire Collective changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vestiaire Collective worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Vestiaire Collective’s estimated Share of Search among resale fashion platforms worldwide held steady, from 1.9% to 1.5%.

## How did search popularity change for resale fashion platforms worldwide in August 2026?

- In August 2026, Vinted gained estimated Share of Search among resale fashion platforms worldwide, from 79.4% to 81%.
- In August 2026, Depop lost estimated Share of Search among resale fashion platforms worldwide, from 10.7% to 8.9%.
- Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
- Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Resale fashion platforms | 673K | 1.9% | 5 |
| Nov 2025 | Resale fashion platforms | 673K | 1.9% | 5 |
| Dec 2025 | Resale fashion platforms | 550K | 1.8% | 5 |
| Jan 2026 | Resale fashion platforms | 673K | 2.2% | 5 |
| Feb 2026 | Resale fashion platforms | 550K | 1.8% | 5 |
| Mar 2026 | Resale fashion platforms | 550K | 1.5% | 5 |
| Apr 2026 | Resale fashion platforms | 550K | 1.5% | 5 |
| May 2026 | Resale fashion platforms | 550K | 1.5% | 5 |
| Jun 2026 | Resale fashion platforms | 450K | 1.2% | 5 |
| Jul 2026 | Resale fashion platforms | 450K | 1.4% | 5 |
| Aug 2026 | Resale fashion platforms | 550K | 1.5% | 5 |
| Sep 2026 | Resale fashion platforms | — | — | — |

## How is Vestiaire Collective measured?

Brandwave collects information about searches that people make online using Vestiaire Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vestiaire collective”

## Which resale fashion platforms compete with Vestiaire Collective?

- [Vinted](/demand/global-en/brands/vinted): Head-to-head: /demand/global-en/compare/vestiaire-collective-vs-vinted
- [Depop](/demand/global-en/brands/depop): Head-to-head: /demand/global-en/compare/depop-vs-vestiaire-collective
- [Poshmark](/demand/global-en/brands/poshmark): Head-to-head: /demand/global-en/compare/poshmark-vs-vestiaire-collective
- [ThredUp](/demand/global-en/brands/thred-up): Head-to-head: /demand/global-en/compare/thred-up-vs-vestiaire-collective

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vestiaire Collective: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vestiaire-collective

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vestiaire-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.