--- title: "Vertex: search popularity and Share of Search worldwide" description: "Vertex calculates tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vertex" publisher: "Brandwave" --- # Vertex: search popularity and Share of Search worldwide Vertex calculates tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vertex - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tax automation platforms**: 0.61% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tax automation platforms | 5 | 0.61% | 1.6K | | Tax compliance platforms | 5 | 1.8% | 1.6K | - [Tax automation platforms](/demand/global-en/categories/tax-automation-platforms) - [Tax compliance platforms](/demand/global-en/categories/tax-compliance-platforms) ## How has branded search demand for Vertex changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Vertex worldwide fell from 1.9K to 1.6K. - Across the 11 months ending August 2026, Vertex’s estimated Share of Search among tax automation platforms worldwide held steady, from 0.64% to 0.61%. - Across the 11 months ending August 2026, Vertex’s estimated Share of Search among tax compliance platforms worldwide held steady, from 1.9% to 1.8%. ## How did search popularity change for tax automation platforms worldwide in August 2026? - In August 2026, TaxJar lost estimated Share of Search among tax automation platforms worldwide, from 3% to 2.5%. - Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## How did search popularity change for tax compliance platforms worldwide in August 2026? - In August 2026, Quaderno gained estimated Share of Search among tax compliance platforms worldwide, from 11.4% to 13.8%. - In August 2026, TaxJar lost estimated Share of Search among tax compliance platforms worldwide, from 9.3% to 7.6%. - In August 2026, Avalara lost estimated Share of Search among tax compliance platforms worldwide, from 69.8% to 69.2%. - In August 2026, Taxify rose from 4th to 3rd among tax compliance platforms worldwide. - Estimated monthly branded searches for Vertex worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tax automation platforms | 1.9K | 0.64% | 5 | | Nov 2025 | Tax automation platforms | 1.6K | 0.6% | 5 | | Dec 2025 | Tax automation platforms | 1.6K | 0.63% | 5 | | Jan 2026 | Tax automation platforms | 1.9K | 0.61% | 5 | | Feb 2026 | Tax automation platforms | 1.6K | 0.56% | 5 | | Mar 2026 | Tax automation platforms | 1.9K | 0.66% | 5 | | Apr 2026 | Tax automation platforms | 1.9K | 0.66% | 5 | | May 2026 | Tax automation platforms | 1.6K | 0.62% | 5 | | Jun 2026 | Tax automation platforms | 1.6K | 0.6% | 5 | | Jul 2026 | Tax automation platforms | 1.6K | 0.6% | 5 | | Aug 2026 | Tax automation platforms | 1.6K | 0.61% | 5 | | Sep 2026 | Tax automation platforms | — | — | — | | Oct 2025 | Tax compliance platforms | 1.9K | 1.9% | 5 | | Nov 2025 | Tax compliance platforms | 1.6K | 1.7% | 5 | | Dec 2025 | Tax compliance platforms | 1.6K | 1.9% | 5 | | Jan 2026 | Tax compliance platforms | 1.9K | 1.7% | 5 | | Feb 2026 | Tax compliance platforms | 1.6K | 1.8% | 5 | | Mar 2026 | Tax compliance platforms | 1.9K | 2% | 5 | | Apr 2026 | Tax compliance platforms | 1.9K | 2% | 5 | | May 2026 | Tax compliance platforms | 1.6K | 1.7% | 5 | | Jun 2026 | Tax compliance platforms | 1.6K | 1.8% | 5 | | Jul 2026 | Tax compliance platforms | 1.6K | 1.8% | 5 | | Aug 2026 | Tax compliance platforms | 1.6K | 1.8% | 5 | | Sep 2026 | Tax compliance platforms | — | — | — | ## How is Vertex measured? Brandwave collects information about searches that people make online using Vertex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vertex tax” ## Which tax automation platforms compete with Vertex? - [Thomson Reuters](/demand/global-en/brands/thomson-reuters): Head-to-head: /demand/global-en/compare/thomson-reuters-vs-vertex - [Avalara](/demand/global-en/brands/avalara): Head-to-head: /demand/global-en/compare/avalara-vs-vertex - [Sovos](/demand/global-en/brands/sovos): Head-to-head: /demand/global-en/compare/sovos-vs-vertex - [TaxJar](/demand/global-en/brands/taxjar): Head-to-head: /demand/global-en/compare/taxjar-vs-vertex ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vertex: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/vertex This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vertex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.