--- title: "Google Cloud Vertex AI: search popularity worldwide" description: "Vertex AI is Google Cloud's machine learning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/vertex-ai" publisher: "Brandwave" --- # Google Cloud Vertex AI: search popularity worldwide Vertex AI is Google Cloud's machine learning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Cloud Vertex AI - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among machine learning platforms**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Machine learning platforms | 3 | 6% | 90.5K | | Model fine tuning platforms | 2 | 15.6% | 90.5K | | MLOps platforms | 1 | 29.2% | 90.5K | - [Machine learning platforms](/demand/global-en/categories/machine-learning-platforms) - [Model fine tuning platforms](/demand/global-en/categories/model-fine-tuning-platforms) - [MLOps platforms](/demand/global-en/categories/mlops-platforms) ## Top machine learning platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Cloud Vertex AI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Cloud Vertex AI is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon SageMaker | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Databricks | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Machine Learning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Cloud Vertex AI | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | MLflow | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | DataRobot | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Dataiku | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Weights & Biases | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | H2O.ai | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Domino Data Lab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about machine learning platforms - Asked ChatGPT "Which machine learning platform should I use?": 1. Amazon SageMaker, 2. Databricks, 3. Azure Machine Learning, 4. Dataiku - Asked ChatGPT "What are the best machine learning platforms?": 1. Amazon SageMaker, 2. Google Cloud Vertex AI, 3. Azure Machine Learning, 4. Databricks, 5. MLflow, 6. Weights & Biases, 7. DataRobot - Asked ChatGPT "What's the best machine learning platform for a data science team?": 1. Databricks, 2. Amazon SageMaker, 3. Azure Machine Learning, 4. Google Cloud Vertex AI, 5. MLflow, 6. Weights & Biases - Searched Google, AI Overview "machine learning platforms": 1. Amazon SageMaker, 2. Google Cloud Vertex AI, 3. Azure Machine Learning, 4. Databricks, 5. DataRobot, 6. H2O.ai - Searched Google, AI Overview "data science platform": 1. Databricks, 2. Google Cloud Vertex AI, 3. Amazon SageMaker, 4. Azure Machine Learning, 5. Dataiku, 6. DataRobot Not named in any answer: Domino Data Lab. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Google Cloud Vertex AI changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud Vertex AI worldwide fell from 135K to 90.5K. - Across the 12 months ending September 2026, Google Cloud Vertex AI’s share of searches among machine learning platforms worldwide decreased from 7.8% to 6%. - Across the 12 months ending September 2026, Google Cloud Vertex AI’s share of searches among machine learning platforms worldwide peaked at 12.6% in March 2026 and was lowest at 6% in September 2026. - Across the 12 months ending September 2026, Google Cloud Vertex AI’s share of searches among model fine tuning platforms worldwide decreased from 25% to 15.6%. - Across the 12 months ending September 2026, Google Cloud Vertex AI’s share of searches among model fine tuning platforms worldwide peaked at 30.3% in December 2025 and was lowest at 13.4% in August 2026. - Across the 12 months ending September 2026, Google Cloud Vertex AI’s share of searches among MLOps platforms worldwide peaked at 40.2% in March 2026 and was lowest at 28.7% in October 2025. ## How did search popularity change for machine learning platforms worldwide in September 2026? - In September 2026, Databricks gained share of searches among machine learning platforms worldwide, from 32.1% to 36.2%. - In September 2026, H2O.ai lost share of searches among machine learning platforms worldwide, from 48.1% to 44.4%. - Google Cloud Vertex AI’s share of searches among machine learning platforms worldwide has lost ground for 3 months in a row, from 8.5% to 6% in September 2026. - Weights & Biases’ share of searches among machine learning platforms worldwide has lost ground for 3 months in a row, from 4.1% to 3.4% in September 2026. - Estimated monthly branded searches for Domino Data Lab worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. - Estimated monthly branded searches for Azure Machine Learning worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026. ## How did search popularity change for model fine tuning platforms worldwide in September 2026? - In September 2026, Google Cloud Vertex AI overtook Unsloth to rank 2nd among model fine tuning platforms worldwide, with 15.6% of the searches. - In September 2026, Amazon SageMaker gained share of searches among model fine tuning platforms worldwide, from 5.1% to 7.3%. - In September 2026, Hugging Face lost share of searches among model fine tuning platforms worldwide, from 54.6% to 51.9%. - In September 2026, Unsloth lost share of searches among model fine tuning platforms worldwide, from 14.6% to 13.7%. - Estimated monthly branded searches for Together AI worldwide rose 45.6% over 12 measured months, from 36K to 52.4K in September 2026. - Estimated monthly branded searches for Predibase worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026. ## How did search popularity change for MLOps platforms worldwide in September 2026? - In September 2026, Amazon SageMaker gained share of searches among MLOps platforms worldwide, from 11.8% to 13.7%. - In September 2026, Dataiku gained share of searches among MLOps platforms worldwide, from 11.3% to 13.1%. - In September 2026, Google Cloud Vertex AI lost share of searches among MLOps platforms worldwide, from 30.8% to 29.2%. - In September 2026, MLflow lost share of searches among MLOps platforms worldwide, from 16.9% to 16%. - In September 2026, Weights & Biases lost share of searches among MLOps platforms worldwide, from 17.4% to 16.6%. - Estimated monthly branded searches for Comet worldwide fell 69.7% over 12 measured months, from 2.9K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Machine learning platforms | 135K | 7.8% | 3 | | Nov 2025 | Machine learning platforms | 165K | 10.5% | 3 | | Dec 2025 | Machine learning platforms | 165K | 10.8% | 3 | | Jan 2026 | Machine learning platforms | 165K | 10.7% | 3 | | Feb 2026 | Machine learning platforms | 165K | 10.8% | 3 | | Mar 2026 | Machine learning platforms | 201K | 12.6% | 3 | | Apr 2026 | Machine learning platforms | 201K | 12.5% | 3 | | May 2026 | Machine learning platforms | 165K | 10.8% | 3 | | Jun 2026 | Machine learning platforms | 135K | 8.5% | 3 | | Jul 2026 | Machine learning platforms | 110K | 7.7% | 3 | | Aug 2026 | Machine learning platforms | 90.5K | 6.4% | 3 | | Sep 2026 | Machine learning platforms | 90.5K | 6% | 3 | | Oct 2025 | Model fine tuning platforms | 135K | 25% | 2 | | Nov 2025 | Model fine tuning platforms | 165K | 30% | 2 | | Dec 2025 | Model fine tuning platforms | 165K | 30.3% | 2 | | Jan 2026 | Model fine tuning platforms | 165K | 27.1% | 2 | | Feb 2026 | Model fine tuning platforms | 165K | 30.1% | 2 | | Mar 2026 | Model fine tuning platforms | 201K | 28.9% | 2 | | Apr 2026 | Model fine tuning platforms | 201K | 25.8% | 2 | | May 2026 | Model fine tuning platforms | 165K | 26.1% | 2 | | Jun 2026 | Model fine tuning platforms | 135K | 22% | 2 | | Jul 2026 | Model fine tuning platforms | 110K | 18.8% | 2 | | Aug 2026 | Model fine tuning platforms | 90.5K | 13.4% | 3 | | Sep 2026 | Model fine tuning platforms | 90.5K | 15.6% | 2 | | Oct 2025 | MLOps platforms | 135K | 28.7% | 1 | | Nov 2025 | MLOps platforms | 165K | 35% | 1 | | Dec 2025 | MLOps platforms | 165K | 37.7% | 1 | | Jan 2026 | MLOps platforms | 165K | 37% | 1 | | Feb 2026 | MLOps platforms | 165K | 39.3% | 1 | | Mar 2026 | MLOps platforms | 201K | 40.2% | 1 | | Apr 2026 | MLOps platforms | 201K | 40% | 1 | | May 2026 | MLOps platforms | 165K | 39.2% | 1 | | Jun 2026 | MLOps platforms | 135K | 35.1% | 1 | | Jul 2026 | MLOps platforms | 110K | 33.4% | 1 | | Aug 2026 | MLOps platforms | 90.5K | 30.8% | 1 | | Sep 2026 | MLOps platforms | 90.5K | 29.2% | 1 | ## How are Google Cloud Vertex AI’s branded searches counted? Brandwave collects information about searches that people make online using Google Cloud Vertex AI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vertex ai” ## Which machine learning platforms compete with Google Cloud Vertex AI? - [H2O.ai](/demand/global-en/brands/h2o-ai): Head-to-head: /demand/global-en/compare/h2o-ai-vs-vertex-ai - [Databricks](/demand/global-en/brands/databricks): Head-to-head: /demand/global-en/compare/databricks-vs-vertex-ai - [Weights & Biases](/demand/global-en/brands/weights-biases): Head-to-head: /demand/global-en/compare/vertex-ai-vs-weights-biases - [MLflow](/demand/global-en/brands/mlflow): Head-to-head: /demand/global-en/compare/mlflow-vs-vertex-ai - [Amazon SageMaker](/demand/global-en/brands/amazon-sagemaker): Head-to-head: /demand/global-en/compare/amazon-sagemaker-vs-vertex-ai - [Dataiku](/demand/global-en/brands/dataiku) - [DataRobot](/demand/global-en/brands/datarobot) - [Azure Machine Learning](/demand/global-en/brands/azure-machine-learning) - [Domino Data Lab](/demand/global-en/brands/domino-data-lab) ## Who owns Google Cloud Vertex AI? Google Cloud Vertex AI is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Cloud Vertex AI? Google Cloud Vertex AI is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Cloud Vertex AI: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/vertex-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vertex-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.