---
title: "Versace: search popularity and Share of Search worldwide"
description: "Versace is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/versace"
publisher: "Brandwave"
---

# Versace: search popularity and Share of Search worldwide

Versace is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Versace
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among designer perfume brands**: 16.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Designer perfume brands | 3 | 16.6% | 1.5M |

- [Designer perfume brands](/demand/global-en/categories/designer-perfume-brands)

## How has branded search demand for Versace changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Versace worldwide held steady at 1.5M.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide increased from 15.8% to 16.6%.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide peaked at 18.3% in November 2025 and was lowest at 14.7% in March 2026.

## How did search popularity change for designer perfume brands worldwide in August 2026?

- Estimated monthly branded searches for Marc Jacobs worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026.
- Estimated monthly branded searches for Gucci worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Designer perfume brands | 1.5M | 15.8% | 3 |
| Nov 2025 | Designer perfume brands | 1.8M | 18.3% | 3 |
| Dec 2025 | Designer perfume brands | 2.2M | 17.1% | 3 |
| Jan 2026 | Designer perfume brands | 1.8M | 17.4% | 3 |
| Feb 2026 | Designer perfume brands | 1.5M | 17.4% | 3 |
| Mar 2026 | Designer perfume brands | 1.5M | 14.7% | 3 |
| Apr 2026 | Designer perfume brands | 1.5M | 16.1% | 3 |
| May 2026 | Designer perfume brands | 1.8M | 17.4% | 3 |
| Jun 2026 | Designer perfume brands | 1.5M | 16.6% | 3 |
| Jul 2026 | Designer perfume brands | 1.5M | 16.6% | 3 |
| Aug 2026 | Designer perfume brands | 1.5M | 16.6% | 3 |
| Sep 2026 | Designer perfume brands | — | — | — |

## How is Versace measured?

Brandwave collects information about searches that people make online using Versace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “versace”

## Which designer perfume brands compete with Versace?

- [Chanel](/demand/global-en/brands/chanel): Head-to-head: /demand/global-en/compare/chanel-vs-versace
- [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-versace
- [Marc Jacobs](/demand/global-en/brands/marc-jacobs): Head-to-head: /demand/global-en/compare/marc-jacobs-vs-versace
- [Dior](/demand/global-en/brands/dior): Head-to-head: /demand/global-en/compare/dior-vs-versace

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Versace: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/versace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/versace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.