--- title: "Veritas: search popularity worldwide" description: "Veritas makes hand planes and woodworking tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/veritas-tools" publisher: "Brandwave" --- # Veritas: search popularity worldwide Veritas makes hand planes and woodworking tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Veritas - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hand planer brands**: 0.21% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand planer brands | 7 | 0.21% | 4.5K | | Plug cutter brands | 6 | 0.3% | 2.9K | | Jack plane brands | 4 | 1.2% | 4.5K | - [Hand planer brands](/demand/global-en/categories/hand-planer-brands) - [Plug cutter brands](/demand/global-en/categories/plug-cutter-brands) - [Jack plane brands](/demand/global-en/categories/jack-plane-brands) ## Top hand planer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Veritas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Veritas is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lie-Nielsen | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Veritas | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Stanley | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | WoodRiver | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ryobi | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand planer brands - Asked ChatGPT "Which hand planer brand should I buy?": 1. Makita, 2. Bosch, 3. Lie-Nielsen, 4. Veritas, 5. Stanley - Asked ChatGPT "What are the best hand planer brands?": 1. Lie-Nielsen, 2. Veritas, 3. Stanley, 4. WoodRiver, 5. Bosch, 6. Makita - Asked ChatGPT "What's the best hand planer brand for woodworking projects?": 1. Lie-Nielsen, 2. Veritas, 3. Stanley, 4. WoodRiver - Searched Google, AI Overview "hand planer for woodworking": 1. Ryobi - Searched Google, AI Overview "electric hand planer": 1. Bosch, 2. Ryobi, 3. Makita Not named in any answer: Craftsman, Festool and Triton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Veritas changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Veritas worldwide fell from 4.8K to 4.5K. - Across the 12 months ending September 2026, Veritas’ share of searches among hand planer brands worldwide held steady, from 0.19% to 0.21%. - Across the 12 months ending September 2026, Veritas’ share of searches among plug cutter brands worldwide held steady, from 0.17% to 0.3%. - Across the 12 months ending September 2026, Veritas rose from 5th to 4th among jack plane brands worldwide. ## How did search popularity change for hand planer brands worldwide in September 2026? - In September 2026, Festool gained share of searches among hand planer brands worldwide, from 9% to 11.3%. - In September 2026, Makita gained share of searches among hand planer brands worldwide, from 41.6% to 43.3%. - In September 2026, Craftsman lost share of searches among hand planer brands worldwide, from 16.4% to 13.8%. - In September 2026, Ryobi lost share of searches among hand planer brands worldwide, from 31.9% to 30.3%. - Estimated monthly branded searches for Bosch worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Triton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## How did search popularity change for plug cutter brands worldwide in September 2026? - CMT’s share of searches among plug cutter brands worldwide has lost ground for 3 months in a row, from 29.6% to 25.5% in September 2026. - Estimated monthly branded searches for Milescraft worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Trend worldwide fell 16.7% over 12 measured months, from 4.8K to 4K in September 2026. ## How did search popularity change for jack plane brands worldwide in September 2026? - In September 2026, Lie-Nielsen gained share of searches among jack plane brands worldwide, from 2.7% to 3.2%. - In September 2026, Craftsman lost share of searches among jack plane brands worldwide, from 81.6% to 80.6%. - In September 2026, Veritas rose from 5th to 4th among jack plane brands worldwide. - In September 2026, Irwin fell from 4th to 5th among jack plane brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand planer brands | 4.8K | 0.19% | 7 | | Nov 2025 | Hand planer brands | 5.8K | 0.2% | 6 | | Dec 2025 | Hand planer brands | 5.8K | 0.24% | 6 | | Jan 2026 | Hand planer brands | 5.8K | 0.26% | 7 | | Feb 2026 | Hand planer brands | 4.3K | 0.2% | 7 | | Mar 2026 | Hand planer brands | 5.3K | 0.2% | 7 | | Apr 2026 | Hand planer brands | 4K | 0.17% | 7 | | May 2026 | Hand planer brands | 4K | 0.17% | 7 | | Jun 2026 | Hand planer brands | 4K | 0.16% | 7 | | Jul 2026 | Hand planer brands | 4.8K | 0.23% | 7 | | Aug 2026 | Hand planer brands | 4.3K | 0.19% | 7 | | Sep 2026 | Hand planer brands | 4.5K | 0.21% | 7 | | Oct 2025 | Plug cutter brands | 2.9K | 0.17% | 6 | | Nov 2025 | Plug cutter brands | 2.9K | 0.25% | 6 | | Dec 2025 | Plug cutter brands | 2.9K | 0.26% | 6 | | Jan 2026 | Plug cutter brands | 2.9K | 0.28% | 6 | | Feb 2026 | Plug cutter brands | 2.4K | 0.25% | 6 | | Mar 2026 | Plug cutter brands | 2.9K | 0.3% | 6 | | Apr 2026 | Plug cutter brands | 2.4K | 0.25% | 6 | | May 2026 | Plug cutter brands | 2.4K | 0.25% | 6 | | Jun 2026 | Plug cutter brands | 2.4K | 0.24% | 6 | | Jul 2026 | Plug cutter brands | 2.9K | 0.35% | 6 | | Aug 2026 | Plug cutter brands | 2.4K | 0.25% | 6 | | Sep 2026 | Plug cutter brands | 2.9K | 0.3% | 6 | | Oct 2025 | Jack plane brands | 4.8K | 1.5% | 5 | | Nov 2025 | Jack plane brands | 5.8K | 1.7% | 4 | | Dec 2025 | Jack plane brands | 5.8K | 1.5% | 4 | | Jan 2026 | Jack plane brands | 5.8K | 1.5% | 4 | | Feb 2026 | Jack plane brands | 4.3K | 0.98% | 5 | | Mar 2026 | Jack plane brands | 5.3K | 1% | 5 | | Apr 2026 | Jack plane brands | 4K | 0.93% | 5 | | May 2026 | Jack plane brands | 4K | 0.93% | 5 | | Jun 2026 | Jack plane brands | 4K | 0.91% | 5 | | Jul 2026 | Jack plane brands | 4.8K | 1.1% | 4 | | Aug 2026 | Jack plane brands | 4.3K | 0.95% | 5 | | Sep 2026 | Jack plane brands | 4.5K | 1.2% | 4 | ## How are Veritas’ branded searches counted? Brandwave collects information about searches that people make online using Veritas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “veritas planes” - “veritas tools” ## Which hand planer brands compete with Veritas? - [Makita](/demand/global-en/brands/makita) - [Ryobi](/demand/global-en/brands/ryobi) - [Craftsman](/demand/global-en/brands/craftsman) - [Festool](/demand/global-en/brands/festool): Head-to-head: /demand/global-en/compare/festool-vs-veritas-tools - [Lie-Nielsen](/demand/global-en/brands/lie-nielsen): Head-to-head: /demand/global-en/compare/lie-nielsen-vs-veritas-tools - [Stanley](/demand/global-en/brands/stanley-tools): Head-to-head: /demand/global-en/compare/stanley-tools-vs-veritas-tools - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-veritas-tools - [WoodRiver](/demand/global-en/brands/woodriver): Head-to-head: /demand/global-en/compare/veritas-tools-vs-woodriver - [Triton](/demand/global-en/brands/triton) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Veritas: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/veritas-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/veritas-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.