---
title: "Vegemite: search popularity worldwide"
description: "Vegemite makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/vegemite"
publisher: "Brandwave"
---

# Vegemite: search popularity worldwide

Vegemite makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vegemite
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among spreads**: 16.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spreads | 2 | 16.2% | 368K |

- [Spreads](/demand/global-en/categories/spreads)

## How has branded search demand for Vegemite changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vegemite worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Vegemite’s estimated Share of Search among spreads worldwide increased from 13.8% to 16.2%.
- Across the 11 months ending August 2026, Vegemite’s estimated Share of Search among spreads worldwide peaked at 31.3% in June 2026 and was lowest at 12.9% in February 2026.
- Across the 11 months ending August 2026, Vegemite rose from 3rd to 2nd among spreads worldwide.

## How did search popularity change for spreads worldwide in August 2026?

- In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 13.2%.
- In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 50.1% to 53.6%.
- In August 2026, Bonne Maman gained estimated Share of Search among spreads worldwide, from 3.7% to 5.9%.
- In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.1% to 10.8%.
- In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 18.4% to 16.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spreads | 301K | 13.8% | 3 |
| Nov 2025 | Spreads | 368K | 16.3% | 2 |
| Dec 2025 | Spreads | 301K | 15.3% | 3 |
| Jan 2026 | Spreads | 368K | 19% | 2 |
| Feb 2026 | Spreads | 301K | 12.9% | 2 |
| Mar 2026 | Spreads | 368K | 16.9% | 2 |
| Apr 2026 | Spreads | 368K | 16.6% | 2 |
| May 2026 | Spreads | 368K | 16.1% | 3 |
| Jun 2026 | Spreads | 823K | 31.3% | 2 |
| Jul 2026 | Spreads | 368K | 18.4% | 2 |
| Aug 2026 | Spreads | 368K | 16.2% | 2 |
| Sep 2026 | Spreads | — | — | — |

## How is Vegemite measured?

Brandwave collects information about searches that people make online using Vegemite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vegemite”

## Which spreads compete with Vegemite?

- [Nutella](/demand/global-en/brands/nutella): Head-to-head: /demand/global-en/compare/nutella-vs-vegemite
- [Lotus](/demand/global-en/brands/lotus): Head-to-head: /demand/global-en/compare/lotus-vs-vegemite
- [Marmite](/demand/global-en/brands/marmite): Head-to-head: /demand/global-en/compare/marmite-vs-vegemite
- [Bonne Maman](/demand/global-en/brands/bonne-maman): Head-to-head: /demand/global-en/compare/bonne-maman-vs-vegemite
- [Peanut Butter & Co](/demand/global-en/brands/peanut-butter-and-co): Head-to-head: /demand/global-en/compare/peanut-butter-and-co-vs-vegemite

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vegemite: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/vegemite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/vegemite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.